B2B SEO Agency for Companies That Sell to Buying Committees, Not Clicks
A B2B SEO agency built around how businesses actually buy: six-to-eighteen-month sales cycles, five or more stakeholders, and research that happens in Google, LinkedIn and ChatGPT long before anyone fills in a form. Our B2B SEO services target the bottom-funnel searches your buyers make when they compare, shortlist and justify a vendor, and we measure success in qualified pipeline in your CRM, not in traffic. We focus on international expansion: we help SaaS, B2B and e-commerce companies win the US, UK and European markets with B2B SEO. A team of experienced specialists led by Adrian Dąbrowiecki, working with B2B companies in the US, UK, DACH and the Nordics, no 12-month lock-in, free audit and 90-day plan.
Founder, Marketer Coffee · B2B, SaaS & industrial
Wrocław, Poland · clients in US, UK & EU
google.com · best warehouse management software for 3PLB2B SEO agency for pipeline, not pageviews
As a B2B SEO agency we map keywords to every buying stage, build the pages decision makers search for and report on pipeline and revenue from organic search.
Why B2B SEO is a different discipline, and why most B2B SEO agencies get it wrong
B2C SEO optimises for volume. B2B SEO optimises for a handful of searches made by the right person, at the right company, at the right stage of a long decision. The tactics, the content and the measurement all change.
We plan for the buying committee, not one persona
A typical B2B purchase involves 6 to 10 people: the user who feels the pain, the manager who owns the budget, IT or procurement who checks compliance, and the executive who signs. Each searches differently. We map content to every role and stage, from “how to solve X” to “vendor security questionnaire”.
Lead quality over traffic
A B2B SEO company that reports sessions is reporting the wrong thing. We connect Search Console and GA4 to your HubSpot or Salesforce, so every report shows organic MQLs, SQLs, opportunities and closed-won revenue by page and keyword cluster. If a cluster brings traffic but no pipeline, we stop investing in it.
Bottom-funnel first
Comparison pages, “[competitor] alternatives”, pricing, integrations, use cases and “best [category] for [industry]” searches convert at 5 to 10 times the rate of educational blog posts. We build and rank these pages first, then expand into mid-funnel and thought-leadership content once the pipeline is flowing.
Visible where B2B research happens in 2026
B2B buyers now start research in ChatGPT, Perplexity and Google AI Overviews, asking for shortlists and comparisons. We structure your pages, data and third-party mentions so your company is named in those answers, and we track AI citations alongside rankings.
Industrial, SaaS and services experience
We have run B2B SEO for SaaS platforms (Landingi, +375% traffic and 8,200+ top-3 keywords), real-estate technology in the US (Placester, +189%), and multi-market B2B publishers (IDG-Online, 30K+ monthly clicks). Manufacturers, distributors, agencies and professional services firms use the same playbook, adapted to their catalogue and sales process.
Senior strategist, no 12-month lock-in
You work with Adrian Dąbrowiecki and our team of experienced specialists, not a rotating account manager. Monthly retainers with 30-day notice, working hours that overlap with US and EU teams, and a free audit with a 90-day plan before you commit to anything.
What our B2B SEO services include
A complete programme for B2B companies, from a lead-focused keyword strategy to the technical, content and authority work that gets your solution pages in front of buyers. Scope is tailored to your sales cycle, markets and team.
B2B keyword strategy mapped to the funnel
We research how your buyers search at every stage: problem-aware (“how to reduce inventory shrinkage”), solution-aware (“warehouse management software”), vendor-aware (“[Competitor] vs [You]”, “[Competitor] pricing”) and purchase (“[You] demo”, “[You] implementation partner”). Every cluster gets an owner page, an intent, a role and a pipeline target.
Bottom-funnel and commercial pages
Comparison and alternatives pages, pricing and plan pages, integration pages, use-case and “[solution] for [industry]” pages, and “best X for Y” listicles you can realistically rank for. Written with your sales team’s objections, written for the committee, and built to convert into demo requests.
Industry and vertical landing pages
Dedicated pages for the industries you sell into: manufacturing, logistics, healthcare, finance, professional services, public sector. Each with the regulations, workflows, integrations and proof that matter to that vertical, so the buyer sees you understand their world before the first call.
Technical SEO and site architecture for B2B sites
Solution, product and resource hubs structured so authority flows to the pages that generate pipeline. Crawl and indexing fixes, Core Web Vitals, schema (Organization, Product, SoftwareApplication, FAQ), and clean handling of gated content, resource libraries and multi-language versions.
Authority: digital PR, partnerships and reviews
Links and mentions from industry media, analyst and review sites (G2, Capterra, Clutch), associations, partner ecosystems and expert commentary. These earn rankings, and they are also the sources AI assistants draw on when they recommend vendors.
CRM-connected reporting and attribution
Search Console, GA4 and your HubSpot or Salesforce connected in one Looker Studio dashboard: organic leads, lead quality, pipeline and revenue by page and cluster, plus assisted conversions for long cycles. You see what SEO contributes to revenue, not just to traffic.
How we run a B2B SEO programme
Six stages, repeated for every client. The first two are free: you receive the audit and the 90-day plan whether or not we work together.
Free B2B SEO audit
We review your site, Search Console, GA4 and CRM data, interview your sales team about objections and deal cycles, and benchmark three competitors. Output: where you lose buyers today, the bottom-funnel gaps and the three biggest pipeline opportunities.
Funnel keyword map and 90-day plan
Keyword clusters mapped to stages, roles and owner pages, with estimated pipeline value per cluster. A sequenced plan: technical fixes first, then commercial pages, then industry pages, then authority and AI visibility.
Technical foundation
Architecture, indexing, speed, schema and internal linking fixed so the commercial pages we are about to build can rank. Implemented by us or specified for your developers, then verified live.
Commercial and industry content
Comparison, alternatives, pricing, integration, use-case and vertical pages, written with input from sales and product, reviewed by your subject-matter experts and published with conversion elements: proof, calculators, demo CTAs and FAQs.
Authority, LinkedIn and AI visibility
Digital PR, review-site presence, partner links and expert content that build authority in your category. We coordinate SEO with your LinkedIn organic and paid activity so both channels reinforce the same positioning, and we make sure AI assistants cite you.
Pipeline reporting and iteration
Monthly dashboard with organic MQLs, SQLs, opportunities and revenue by cluster, plus AI citation tracking. A monthly call to decide what we double down on and what we drop.
B2B SEO for SaaS, industrial companies and international expansion
The same principles, applied to very different businesses. Here is how the work changes depending on what you sell and where.
B2B SaaS SEO
SaaS companies win with templated commercial pages: integrations, use cases, “[Product] for [industry]”, alternatives and comparisons, plus a pricing page that answers the questions buyers actually ask. We build these page types at scale, keep them from cannibalising each other and interlink them with your feature and pricing pages. Free trials and demo requests are tracked as conversions in GA4 and matched to deals in your CRM. See our dedicated SaaS SEO services page for the full SaaS playbook.
Manufacturing and industrial B2B: export SEO
Manufacturers, component suppliers and machinery builders sell through long technical evaluations and often to buyers abroad. We build product and application pages around specifications, standards and use cases engineers search for (“IP67 connector for outdoor sensors”, “CNC turned parts supplier Germany”), create industry pages for the sectors you supply, and set up localised versions for your export markets with correct hreflang. For many industrial clients the goal is RFQs from the DACH region, the Nordics, the UK and the US rather than a domestic audience.
International B2B SEO: DACH, Nordics, US
Entering a new market is a B2B SEO project in itself: buyers in Germany search differently from buyers in Sweden or Texas, review sites differ, and trust signals differ. We research keywords natively per market, decide between subfolders and ccTLDs, localise commercial pages rather than translating them, and build market-specific authority. Our team works daily in English, German, Polish and the Nordic markets; see international SEO services for the country-by-country approach.
ABM and SEO
If your sales team runs account-based marketing, SEO can feed it. We create content for the exact problems your target accounts have, identify companies visiting your site through IP-based de-anonymisation tools, and give sales the organic touchpoints that happened before outreach. Organic search becomes a signal in your ABM scoring, not a separate channel.
LinkedIn and SEO together
B2B buyers see your company on LinkedIn and then search for you on Google and in ChatGPT. We align the two: the comparison and industry pages we rank become the destinations for LinkedIn posts and ads, LinkedIn engagement data tells us which topics deserve SEO investment, and brand search lift from LinkedIn campaigns is measured in Search Console. If you want help with the paid side, see our LinkedIn Ads services.
AI answers for B2B research
When a procurement manager asks ChatGPT for “the best ERP for mid-sized food manufacturers in Europe”, the answer is assembled from review sites, comparison articles, your own pages and industry media. We make sure each of those sources describes you accurately and favourably, structure your pages with clear definitions, feature lists and comparison tables that AI systems can quote, and track how often you appear in AI answers for your category. Full details on our AI SEO services page.
What you get each month, and when B2B SEO results appear
Transparent deliverables and a realistic timeline. B2B SEO compounds: commercial pages start producing demo requests within months, and authority built in year one keeps lowering your cost per lead in year two.
What a B2B SEO retainer includes
When B2B SEO results usually show
B2B SEO results you can verify
Case studies from B2B SaaS, technology and multi-market clients, with the market, the timeline and the numbers behind each result.
Landingi – Global SaaS Expansion Across Markets
Placester – Real Estate Market Domination
IDG-Online – Multi-Market Global SEO
Aldi – Enterprise E-commerce SEO at Scale
Every case study shows the market, the timeline and the numbers behind the result.
View All Case StudiesB2B SEO pricing
Quotes depend on your markets, competition and the number of commercial pages. Every plan is a monthly retainer with 30-day notice and no 12-month commitment.
- B2B SEO audit and funnel keyword map
- Technical fixes and architecture
- 6 commercial pages per month
- Schema and conversion elements
- GA4 and CRM lead tracking setup
- Monthly report and call
- Everything in Foundation
- Comparison, alternatives and industry pages at scale
- Digital PR and review-site programme
- AI search visibility programme
- LinkedIn and SEO alignment
- Bi-weekly strategy calls
- Everything in Growth
- International keyword research and localisation
- Export market landing pages and hreflang
- ABM integration and account-level reporting
- Multi-domain or multi-brand architecture
- Weekly calls and dedicated Slack
Every plan starts with a free B2B SEO audit and a 90-day plan. Need a one-off project, such as a market-entry keyword study or a competitor comparison hub? Ask for a project quote.
An agency built for brands expanding abroad
International expansion is our focus. Most of our clients are SaaS, B2B and e-commerce companies entering or growing in the US, UK and European markets, and we help them win those markets through SEO, AI search and paid media.
Marketer Coffee is led by Adrian Dąbrowiecki, who heads an agency of experienced specialists across every area of digital marketing: SEO, AI search, content, paid media and analytics. On larger projects we bring in trusted external experts whenever the work calls for it, so our clients get the best possible results.
We stay flexible: the team is put together around each project, not the other way round.
Focused on international expansion
Market entry strategy, multi-language content and multi-market campaigns for companies scaling into new countries.
Experts in every marketing discipline
Experienced specialists in SEO, AI search, content, paid media and analytics, led by Adrian Dąbrowiecki.
A team shaped around your project
We match the team to the scope and bring in trusted external experts on larger projects to get the best results.
B2B SEO services: frequently asked questions
The questions B2B marketing and sales leaders ask us most often before starting. For the broader picture, see our SEO services overview.
What is B2B SEO and how is it different from B2C SEO?
B2B SEO is search engine optimisation for companies that sell to other businesses. It differs from B2C in three ways: search volumes are smaller but each lead is worth far more; several people research the same purchase over months, so content must serve a buying committee; and success is measured in qualified pipeline and revenue in the CRM, not in traffic or e-commerce transactions.
How much does a B2B SEO agency cost?
We quote after the free audit, because a single-market services firm and an industrial group entering four countries need very different programmes. Expect a monthly retainer sized to your markets, competition and page volume, with no 12-month lock-in. Experienced specialists lead every engagement, with working hours that overlap with US and EU teams.
How long does B2B SEO take to generate leads?
Bottom-funnel pages typically start producing demo and quote requests in months 3 to 5, once they rank for comparison and solution searches. Organic pipeline becomes clearly visible in CRM reporting around months 6 to 9, and authority built in the first year keeps lowering cost per lead afterwards. Companies with existing domain authority move faster.
Do you work with industrial and manufacturing companies, or only SaaS?
Both. SaaS clients such as Landingi are our most visible case studies, but the same funnel-based method works for manufacturers, distributors, engineering firms and professional services. For industrial clients the focus is usually export SEO: product and application pages that generate RFQs from DACH, Nordic, UK and US buyers.
Can you connect SEO results to our HubSpot or Salesforce?
Yes, and we insist on it. We set up GA4 conversion tracking for demo, quote and contact forms, pass UTM and landing-page data into your CRM, and report organic MQLs, SQLs, opportunities and closed-won revenue by page and keyword cluster. Long sales cycles are handled with assisted-conversion and first-touch reporting.
Does B2B SEO help us appear in ChatGPT and Google AI Overviews?
Yes. B2B buyers increasingly ask AI assistants for vendor shortlists. Those answers are built from review sites, comparison content, industry media and your own pages. We optimise all of these sources, structure your pages so they can be quoted, and track how often your company is cited for your category alongside classic rankings.
Ready to turn organic search into qualified B2B pipeline?
Most B2B companies have a blog that attracts students and competitors, and solution pages that nobody finds. The buyers are searching; they are just landing on review sites and competitors instead of you.
Send us your URL and your main markets. We will reply with a B2B SEO audit, the bottom-funnel gaps we found and a 90-day plan, whether or not we end up working together.
Book a Free ConsultationGet your free B2B SEO audit
Adrian Dąbrowiecki · Marketer CoffeeTell me your website, what you sell, who you sell to and which markets matter. I will come back with the audit and a 90-day plan.