AI SEO Services: Get Your Brand Cited by ChatGPT

We know how AI engines choose sources

Each engine works differently. AI Overviews and AI Mode lean on Google’s index and favour pages that already rank for the fan-out queries behind a prompt. ChatGPT search and Perplexity retrieve live web results and prefer pages with clear definitions, lists and data. Gemini and Claude weigh entity consistency and brand mentions across trusted sites. We optimise for each, not for a generic “AI”.

AI visibility measured as its own channel

We track a defined set of buyer prompts weekly across ChatGPT, Perplexity, Gemini, Claude and AI Overviews, record which brands and URLs are cited, calculate your share of voice versus competitors and report AI referral traffic as a separate line in GA4. For Landingi that line reached roughly 5,000 sessions a month.

Research-based, not guesswork

Our approach is grounded in Google’s patents and published NLP research on retrieval, passage ranking and entity salience, plus our own testing across hundreds of prompts in eight languages. We tell you what we know, what we are testing and what nobody knows yet.

Experienced specialists, direct contact

Your AI SEO consultant is the person who built the strategy. Adrian Dąbrowiecki leads the work with our team of experienced specialists; no account managers relaying your tasks. We join your content, PR and product marketing calls when it helps.

Multilingual AI visibility

Language models answer differently in German, French, Polish or Spanish than in English: different sources, different brands, different gaps. We run AI SEO in eight languages and know which markets are still easy to win.

GEO that strengthens classic SEO

Everything we do for AI citations (clear structure, entities, schema, authoritative mentions, fresh data) also improves Google rankings. You do not trade one channel for another, and there is no 12-month lock-in.

Retrieval first, generation second

ChatGPT search, Perplexity, Gemini and Google’s AI Overviews do not answer from memory alone. They break the prompt into several search queries (Google calls this query fan-out), retrieve pages for each, extract relevant passages and then write an answer that cites a handful of them. To be cited you first have to be retrieved, which means ranking well for the underlying sub-queries, and then your passage has to be the clearest, most specific answer available. Classic SEO gets you into the candidate set; GEO gets you quoted.

Entities and consensus

Models decide what your brand is by comparing what your site says with what Wikipedia, Wikidata, Crunchbase, LinkedIn, review platforms, news and forums say. When these agree (same category, same description, same facts) the model is confident and names you. When they conflict or are thin, it names a competitor with a cleaner footprint. Entity work means making those facts consistent and present everywhere a model looks.

Brand mentions beat links

Links still matter for Google, but language models learn from text. A sentence like “Landingi is a landing page builder popular with agencies” on Reddit, G2 or an industry blog teaches the model an association that a bare link does not. Our digital PR for AI visibility optimises for mentions in context, co-occurrence with your category keywords and reviews with specific use cases, not just domain authority.

Freshness and update signals

Retrieval systems prefer recently updated pages for commercial queries, especially comparisons, pricing and “best” lists. Visible update dates, changelogs, current year in titles where honest, and real content refreshes (not date swaps) keep your pages in the retrieved set.

Content formats that get extracted

Passages that start with a direct definition, numbered or bulleted lists with one idea per item, comparison tables with consistent attributes, FAQ blocks that mirror real prompts, and original statistics with a stated methodology are extracted far more often than narrative marketing copy. We restructure existing pages and write new ones in these formats, with quotable sentences that can stand alone.

Technical access: robots, llms.txt and rendering

Many sites block AI crawlers by accident through a WAF or a robots rule copied from a template, or render key content client-side so that retrieval bots see an empty page. We audit access for GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended and Bingbot (which powers much of ChatGPT search), publish an llms.txt file that points models to your most important pages, and make sure pricing, comparison and documentation pages are server-rendered and fast.

Measuring AI visibility

Rankings do not exist in a chat window, so we measure three things: how often your brand and URLs are cited for a fixed prompt set (visibility and share of voice), how you are described (sentiment and accuracy), and how much traffic and revenue arrives from AI referrers in GA4 (chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and AI Overview clicks). For Landingi, the AI referral line alone reached roughly 5,000 sessions a month, visitors who arrive with a recommendation already in hand and convert well above the site average.

GEO vs SEO: what changes and what does not

GEO does not replace SEO. The crawling, indexing, authority and relevance signals that rank you in Google also decide whether you are retrieved by AI engines. What changes is the unit of competition (a passage, not a page), the role of third-party mentions (consensus, not just links), the formats that win (definitions, lists, data) and how success is measured (citations and AI referrals, not positions). A good SEO programme and a good GEO programme are the same programme with a wider scoreboard.

Multilingual AI visibility

Models trained mostly on English data behave differently in other languages: fewer sources, stronger reliance on local review sites and directories, and more room for a well-structured brand to become the default recommendation. We run AI SEO in English, Polish, German, French, Spanish, Italian, Swedish and Danish and routinely find that a market that is crowded in English is still open in German or Polish.

What is AI SEO, and how is it different from generative engine optimization?

They describe the same work. AI SEO, generative engine optimization (GEO), LLM optimization and AI search optimisation all mean making your brand and pages the sources that ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews retrieve, cite and recommend. We use the terms interchangeably; the deliverables are entity work, citable content, third-party mentions, technical access for AI crawlers and measurement.

How do you measure visibility in ChatGPT or AI Overviews if there are no rankings?

We track a fixed set of buyer prompts weekly on each engine and record whether your brand is named, which URLs are cited and how you are described. From that we calculate share of voice against competitors. In GA4 we isolate referral traffic from chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and AI Overview clicks as its own channel, so you can see sessions, leads and revenue from AI search.

How much do AI SEO services cost?

We quote after the free audit, because 50 prompts in one language and 500 prompts across four markets require very different content and PR effort. Plans are monthly retainers with no 12-month lock-in; one-off audits and workshops are priced as projects.

How long does it take to get cited by AI search engines?

Entity, schema and crawler fixes change how models describe you within weeks. New citations for specific, long-tail prompts usually appear in months 1 to 3. Becoming a default recommendation for competitive category prompts typically takes 6 to 12 months of consistent content and mentions.

Will AI SEO hurt our Google rankings or cannibalise organic traffic?

No. The work overlaps heavily with good SEO: clearer structure, stronger entities, more authoritative mentions and fresher content improve Google rankings too. AI referrals are additional visits from people who already have a recommendation, and they convert well. Our clients see both channels grow together.

Do you handle AI visibility in languages other than English?

Yes. We run GEO programmes in English, Polish, German, French, Spanish, Italian, Swedish and Danish. Models cite different sources in each language, so prompts, content and mentions are built per market rather than translated from English.