PPC Management Services That Make Every Channel Accountable

One report, one blended CPA

A single Looker Studio report with Google Ads, Microsoft Ads, Meta, LinkedIn and YouTube data reconciled against GA4 and your CRM or shop. You see cost per acquisition and ROAS per channel and blended, with double-counted conversions removed.

One conversion-tracking stack

Server-side Google Tag Manager, GA4, Enhanced Conversions, Meta Conversions API and LinkedIn Insight Tag configured once, with consent mode for EU traffic. Every channel optimises on the same clean events instead of its own guess.

Budget follows results, every week

Weekly budget allocation across channels based on marginal CPA and incrementality, not on last year’s split. If Microsoft Ads converts cheaper than Google this month, it gets more. If LinkedIn CPL doubles, it is paused until the creative is fixed.

Senior PPC specialists, direct access

Adrian Dąbrowiecki and our team of experienced specialists build and optimise the accounts you talk to us about. No account-manager relay: the people you talk to run your account.

International PPC in 8 languages

Campaigns by market with native copy, local currency, multi-currency bidding and market-level targets in the US, UK, DACH, France, Spain, Italy, Poland and the Nordics. Reporting shows every market on its own.

Transparent fees, monthly contracts

Flat monthly fee or a percentage of spend, agreed up front. Experienced specialists with working hours that overlap with US and EU teams, 30-day notice and a free audit and 90-day plan to start.

Account structure: search, Shopping, Performance Max and Demand Gen

Google’s automation works when it is fed clean signals and clear boundaries. We keep brand and non-brand search separate so brand does not inflate the blended ROAS, run Shopping and Performance Max with feed-based asset groups and brand exclusions, use Demand Gen for mid-funnel audiences with video and image assets, and give every campaign a conversion goal that matches its job. Microsoft Ads is managed as its own account with its own search terms and bids, because its audience skews older, more desktop-heavy and often converts cheaper for B2B and finance.

Conversion tracking most accounts get wrong

In our audits, roughly one in three accounts counts the same sale in two or three platforms, and most EU accounts lose 20–40% of conversions to consent and browser restrictions. We rebuild tracking once: server-side Google Tag Manager, GA4 as the shared source of truth, Enhanced Conversions for Google, the Conversions API for Meta, the Insight Tag and CAPI for LinkedIn, consent mode and deduplication rules. For lead generation, CRM stages are uploaded as offline conversions so every platform optimises for qualified leads and revenue, not for form fills.

Budget allocation across channels

Each channel reports its own conversions in its own attribution model, which is why a channel-by-channel view always looks better than reality. We allocate on marginal cost per acquisition and, where spend allows, geo holdout tests that show what each channel adds on top of the others. In practice this means search and Shopping capture existing demand, Meta and TikTok create it, LinkedIn targets specific accounts, and YouTube and Demand Gen fill the middle. The split changes monthly as the data moves.

Landing pages and conversion rate

Doubling conversion rate halves CPA on every channel at once, which no bidding change can match. We treat landing pages as part of PPC management: campaign-specific pages, message match between ad and headline, forms with the minimum fields the sales team needs, speed and mobile fixes, and a continuous testing programme. The same work improves Quality Score and lowers CPC on search.

International PPC: markets, languages and currencies

A multi-country campaign with one budget and translated ads spends where clicks are cheap, not where margin is high. We structure campaigns by market, write copy natively in eight languages, set bids and targets in local currency, handle VAT and shipping differences in Shopping feeds and report every market separately. For clients also investing in organic growth, paid and SEO share keyword research, landing pages and reporting through our international SEO services.

Management fee models: percentage of spend or flat fee

Percentage-of-spend fees give an agency a reason to grow your budget; flat fees give it a reason to do the minimum. We offer both and recommend based on your spend: a flat monthly fee for accounts up to roughly €30,000 a month, a percentage (10–15%) or a hybrid with a performance bonus above that. Either way the fee is fixed in writing, you own every account and the agreement runs month to month.

How much do PPC management services cost?

Fees depend on total ad spend, the number of channels and markets, and whether landing page and creative work is included. We offer a flat monthly fee for accounts up to roughly €30,000 a month and a percentage of spend (10–15%) or a hybrid above that. Contracts are monthly, with no 12-month lock-in.

What is the difference between PPC management and Google Ads management?

Google Ads management covers one platform. PPC management covers all your pay-per-click channels (Google, Microsoft, Meta, LinkedIn, TikTok, YouTube) under one strategy, one tracking stack and one report, with budget moved between channels based on results. If you only run Google Ads today, we start there and add channels when the data supports it.

What is the minimum ad budget you work with?

Typically €5,000 per month across all channels. Below that, the management fee becomes a large share of total cost and we usually recommend a one-off audit and tracking setup instead, or focusing on a single channel first.

How quickly will results improve?

Tracking fixes and wasted-spend cuts show within the first two to four weeks. Restructured accounts leave learning in weeks three to six, and our clients see on average a 35% lower blended CPA after 90 days. Compounding gains from landing page testing and creative continue from month three onward.

Do you charge a percentage of ad spend?

Only when it makes sense for both sides. For spend under about €30,000 a month we recommend a flat fee; above that a percentage or a base fee plus performance bonus. The model is written into the agreement, and you can switch as spend changes.

Do you build landing pages too?

Yes. We brief and design campaign landing pages, run A/B tests and fix speed and mobile issues, either directly in your CMS or with your developers. Pages are part of the CPA, so they are part of the service.

Can you manage PPC campaigns in several countries?

Yes. We run paid search and social in English, German, French, Spanish, Italian, Polish, Swedish and Danish, structured by market with local currency, native copy and separate targets and reporting per country.

Who owns the ad accounts and the data?

You do. We work in your Google Ads, Microsoft Ads, Meta and LinkedIn accounts as a partner, with your GTM container and GA4 property. If we part ways, every account, audience and conversion history stays with you.