From Polish Startup to Global SaaS Leader in AI Search Era
How we grew Landingi’s organic traffic from 15K to 71K monthly visits, dominated AI language models visibility, and built global market presence — saving the company from AI disruption.
SEO Case Study
About the Client
Landingi is a Polish SaaS company providing a landing page builder platform. They compete in a highly competitive global market against established players like Unbounce, Leadpages, and Instapage.
The landing page industry has been significantly disrupted by AI tools, making strong SEO presence not just a growth lever, but a survival necessity.
The Challenge
Invisible globally — Landingi was primarily visible only in Poland, missing the massive US and international markets
Massive competitor advantage — Unbounce has 7x more referring domains, a huge backlink moat
AI disruption — Landing page industry heavily impacted by AI tools, threatening core business
80-90% generic traffic dependency — Unlike competitors with strong brand search, Landingi needed to win on generic keywords (much harder)
Results Overview
Early Win: 30% Traffic Boost in 3 Months
We started by updating existing content optimized for information retrieval, which delivered a 30% traffic increase in just 3 months. Simultaneously, we fixed Search Console errors (404s, etc.) and practically zeroed them out.
AI Language Models Visibility
This is the game-changer. While competitors focused only on traditional Google rankings, we built dominant presence in AI-powered search — where the future of discovery is heading.
Landingi
Unbounce (Competitor)
Google AIO
ChatGPT
PerplexityGeminiKey Insight: Unbounce has 202K monthly organic traffic in traditional Google Search — but we’re beating them in AI visibility. This proves that LLM traffic requires different optimization strategies than classic SEO, and we need to build balance between both channels.
What We Implemented
1) Topical Maps & Content Architecture
- Built comprehensive topical maps for: Landing Pages (primary, monetization-focused), SEO, Lead Generation, Digital Marketing, Digital Advertising, Social Media Marketing, PPC
- Implemented topical internal linking with secondary menus — each topic cluster has navigation linking to the most important pages within that category
- Created information retrieval optimized content — structured for both search engines and AI language models
2) Product Page Optimization
- Optimized product pages for high-intent queries like “AI landing page”, “free landing page templates”, “free landing page builder”
- Focused on product-led SEO — connecting informational content to monetization paths
3) International Expansion (8 Languages)
- Translated site to: Spanish, German, French, Danish, Italian, Polish, and Portuguese
- Strategic advantage: If Google has to translate a page itself, that’s a cost. We reduced Google’s processing cost, giving us preference over English-only competitors in these markets
- Result: Global visibility and significant customer acquisition from US and international markets
4) E-E-A-T & UX Improvements
- Built author authority with detailed author bios connecting writers topically to their expertise areas
- Redesigned blog page templates to be both search-engine friendly and UX-optimized — because combining both factors delivers the best results
- Fixed all Search Console errors — practically zeroed out 404s and technical issues
Keyword Rankings Growth
| Metric | Before | After | Growth |
|---|---|---|---|
| Keywords in Top 3 | 623 | 8,206 | +1,217% |
| Keywords in Top 10 | 1,737 | 15,647 | +801% |
| Monthly Organic Traffic | 14,978 | 71,100 | +375% |
Top Ranking Keywords & Pages
Key Takeaways
What Made This Project Special
- AI-first strategy: We optimized for LLM visibility alongside traditional SEO — future-proofing the brand
- Beat the backlink disadvantage: Competed against a player with 7x more referring domains through superior content strategy
- Global expansion: Transformed a Poland-only brand into a global player with US market traction
- Generic traffic success: Built 80-90% generic traffic (no brand search crutch) — the hardest way to grow
- Business survival: In an industry heavily disrupted by AI, these SEO results may have saved the company from devastating losses
The biggest success here is taking a site that was invisible internationally and making it visible to the entire world — resulting in significant customer acquisition from markets outside Poland, especially the United States.
Ready for AI-Era SEO?
If you want to dominate both traditional search and AI language models — while your competitors are still stuck in 2020 SEO — let’s talk.
From Polish Startup to Global SaaS Leader in AI Search Era
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