Meta Ads Agency for Facebook & Instagram Ads That Pay for Themselves

Reporting in ROAS, CPA and revenue

You get one number that matters for your business (cost per purchase, cost per qualified lead, return on ad spend) reconciled between Ads Manager, GA4 and your CRM or shop backend. No reach-and-impressions decks.

Signal quality first: pixel, CAPI and server-side events

Since iOS 14 and EU consent rules, Meta’s algorithm only works as well as the data it gets. We set up the Conversions API alongside the pixel, deduplicate events, pass hashed customer data and verify event match quality before scaling a single campaign.

Creative testing cadence, every single week

Creative is 70% of performance on Meta. We run a fixed testing rhythm of new hooks, formats and angles (static, video, UGC, carousel, catalog) and promote winners into scaling campaigns while the fatigue curve is monitored.

Senior media buyers, not an account manager relay

Your account is built and optimised by the people you talk to. Adrian Dąbrowiecki and our team of experienced specialists handle strategy, buying and creative direction; your account stays with the people you talk to.

International campaigns by market and language

We run Facebook and Instagram ads in the US, UK and across the EU in English, Polish, German, French, Spanish, Italian, Swedish and Danish, with native copy, local currency and market-level budgets, so that your best market is never starved by a blended campaign.

Experienced team, monthly contracts

Experienced specialists with working hours that overlap with US and EU teams, transparent management fees and 30-day notice. The first audit and the 90-day plan are free, whether or not we end up working together.

Budget pacing and scaling without resetting learning

Meta needs roughly 50 optimisation events per ad set per week to leave the learning phase. Most underperforming accounts are fragmented into dozens of ad sets that never get there. We consolidate spend into fewer, larger ad sets, raise budgets in steps of 20–30% instead of doubling overnight, and use cost caps or bid caps only where the volume supports them. Scaling is planned on a calendar, not improvised around a good day.

Creative testing cadence

Every week a new batch of creatives enters a dedicated testing campaign: new hooks for the first three seconds of video, new angles (problem, proof, offer, comparison), new formats for Reels and Stories, and new UGC. Winners are moved into the scaling campaign; losers are archived with a note on why. Over a quarter this builds a library of 50–100 tested assets and a clear picture of which messages your buyers respond to, which also feeds organic social and landing page copy.

Audience and signal quality

With broad targeting and Advantage+ audiences, the algorithm decides who sees your ad based on the conversion data you send back. If your pixel fires on the wrong page, counts duplicate purchases or misses 30% of EU users because of consent, you are training Meta on bad data. We implement the Conversions API through server-side Google Tag Manager, send hashed customer parameters to lift event match quality, deduplicate against the browser pixel and exclude existing customers from prospecting via synced customer lists.

International campaigns by market and language

A single campaign targeting six countries will spend most of its budget where clicks are cheapest, not where you make the most margin. We structure campaigns by market or market group, write copy natively in each language, set budgets and CPA targets per market and report them separately. For clients also running Google Ads, we align the two channels so search captures the demand that Meta creates.

Compliance: special ad categories and EU consent

Housing, employment, credit and (in some markets) social or political ads fall under Meta’s special ad categories with restricted targeting. Financial services, health and alcohol have their own policies. We set the category correctly, build compliant creatives and avoid the account restrictions that stop campaigns for weeks. For EU traffic we configure consent banners, consent mode and the Conversions API so that tracking respects GDPR and the Digital Services Act while retaining as much signal as legally possible.

How much does a Meta ads agency cost?

Management fees depend on ad spend, the number of markets and whether creative production is included. You receive a fixed monthly fee after the free audit, with no 12-month lock-in.

What is the minimum ad budget for Facebook and Instagram ads?

For a meaningful test we recommend at least €3,000–5,000 per month in a single market, enough to leave the learning phase and test several creatives. Below that, we usually advise fixing tracking and creative first, or combining Meta with search.

How long until Meta Ads become profitable?

Tracking and structure take two to three weeks. The first CPA improvement usually appears in month one to two as the learning phase completes, and creative winners begin scaling in months two to three. Our clients see on average a 35% lower CPA after the first 90 days.

Do you produce the ad creatives?

Yes. We write hooks, scripts and copy, design static and carousel ads, brief UGC creators and edit video for Reels and Stories. If you have an in-house team or production partner, we provide the briefs and testing plan and work with their assets.

Should I use Advantage+ shopping campaigns?

Often, but not always. Advantage+ shopping works well for e-commerce accounts with clean purchase signal and a steady creative supply. It struggles with small catalogs, long consideration cycles and accounts where existing customers are not excluded. We test it against a controlled manual structure and keep whichever wins.

Do Facebook ads work for B2B and lead generation?

Yes, when optimised for lead quality rather than volume. We use qualifying questions in instant forms, pass CRM stages back to Meta as conversion events and retarget by engagement. For high-value B2B, Meta is usually paired with LinkedIn Ads for precise job-title targeting.

Can you run campaigns in several countries and languages?

Yes. We manage Meta campaigns in English, Polish, German, French, Spanish, Italian, Swedish and Danish, structured by market with local copy, currency and budgets. Reporting shows each market separately.

Who owns the ad account and the data?

You do. We work inside your Business Manager as a partner, so the pixel, audiences, creative history and payment method remain yours if we ever part ways.