Professional SEO Consultancy

In-house marketing teams

You have a content marketer, a developer with some spare sprint capacity and a growth lead who ‘also does SEO’. What is missing is a strategy, a prioritised roadmap and someone who can answer hard questions quickly. I plug in as the senior SEO your team reports to on search, without the cost of a full-time head.

Agencies that need a senior on call

Web, PPC and content agencies often sell SEO without a senior SEO on staff. I white-label audits, review your team’s strategy documents before they reach the client, join pitch calls and handle the technical escalations your account managers cannot.

Founders and growth leads

You run a SaaS, marketplace or D2C brand and need to know whether SEO is worth the next 12 months of budget, what it would take and who to hire. I give you an honest answer, a plan with numbers, and help hiring or briefing the people who will execute it.

Investors and acquirers

Organic traffic is often the most valuable, and most fragile, asset in a deal. I run SEO due diligence: traffic quality, dependence on a few pages or links, penalty and algorithm-update exposure, technical debt and a realistic view of upside after acquisition.

You own the work and the knowledge

Everything is documented for your team: strategy, decision log, briefs, ticket templates. When the engagement ends, nothing leaves with me. Your team is more capable than before, not more dependent.

Incentives aligned with outcomes, not output

I am not paid per article or per link, so I have no reason to recommend more of either. If the right move is to delete 400 thin pages and fix your pricing page, that is what the roadmap says.

Senior time on every hour

Consultancy hours are not handed down the line. Every hour billed is senior time from Adrian or one of our experienced specialists: the person who writes the strategy is the person on your call and in your Slack.

When you need execution too

Some clients start with consultancy and later add delivery. If you want a team to write, build links or run technical fixes, our SEO services cover that, with the same senior oversight and no 12-month lock-in.

In-house experience, not only agency experience

Before consulting, I was Head of Marketing and Head of SEO at SaaS companies: Landingi (landing page platform), Placester (real estate websites, US market) and Testportal (online assessments). At Landingi, organic traffic grew by 375% and the site reached more than 8,200 top-3 rankings. At Placester, a technical SEO programme delivered +189% organic growth in the US. I know what it is like to defend an SEO budget to a board, to negotiate with a product team for sprint time and to be judged on MRR rather than rankings.

Research-based, not folklore-based

My recommendations draw on Google’s own patents and public documentation, NLP research and a lot of testing, rather than on conference anecdotes. That matters most when advising dev teams: they want a reason, not a rule of thumb. It also means I can tell you which ‘best practices’ are safe to ignore and which ones will cost you traffic if you skip them.

AI search is part of every strategy

ChatGPT, Gemini, Perplexity and Google’s AI Overviews now answer a growing share of commercial questions. Every roadmap I write includes how to be the source that gets cited: entity clarity, structured data, comparison and definition content, brand mentions and measurement of AI referrals. See our AI SEO service for the execution side.

Direct, written, accountable

You will get clear recommendations, in writing, with my reasoning. If I think your agency is doing a good job, I will say so. If I think a planned migration will lose you 30% of traffic, I will say that too, and show you how to prevent it. You can check the results of the strategies I have led in our case studies.

What does a professional SEO consultant actually do?

A consultant diagnoses, plans and advises; your team executes. In practice that means audits, a strategy and roadmap, reviewing what your writers and developers produce, answering questions as they arise and holding regular calls to adjust priorities. The output is better decisions and a more capable team, rather than a volume of pages or links.

How much does SEO consultancy cost?

Hourly consulting is $100–150 per hour, with a 5-hour minimum block. Advisory retainers usually start at 8 hours per month and fractional Head of SEO roles at one day per week; both are quoted monthly based on scope. Projects such as audits, strategies and due diligence are quoted as a fixed fee once I know the size of the site and the questions to answer.

Should I hire an SEO consultant or an SEO consulting agency?

If you have people who can execute and need senior direction, consultancy is the better fit: senior direction, with execution staying in your team. If you lack capacity to write, build and fix, an agency or our own SEO services make more sense. Many clients combine both: consultancy to set strategy, a delivery team to run it.

Can you work alongside our existing agency?

Yes, and it is a common set-up. I review the agency’s strategy, reports and link profile, join the monthly call, and help you ask better questions. Good agencies welcome it; if yours does not, that is useful information too.

Which industries and markets do you consult in?

Mostly SaaS, B2B, e-commerce and multi-market companies in the US, UK and EU, in English, Polish and with native partners for German, French, Spanish, Italian, Swedish and Danish. See the specialist pages for SaaS, ecommerce and international SEO.

How quickly can we start, and is there a minimum term?

A free consultation can usually be booked within a week; audits and strategies start within two weeks of access. Retainers run month to month with 30-day notice and no minimum term. Projects are fixed-scope, so they simply end when delivered.