SEO Agency Gothenburg

Customers and RFQs, not vanity rankings

We pick keywords by buying intent: a search like ‘advokat Göteborg’, ‘speditör Göteborg’ or ‘legobearbetning Västra Götaland’ brings a buyer who is ready to call or request a quote. We report calls, quote requests, demo bookings and revenue, not a list of positions.

You talk to a senior, every time

You work directly with Adrian Dąbrowiecki and a small senior team. No account manager handing tasks to juniors, no twelve-person onboarding call. Decisions happen in one conversation, in English or with our Swedish copywriters.

Native Swedish, not translated English

Gothenburgers use Swedish for local and consumer searches and English for engineering, automotive and B2B tech. Our Swedish content is written and reviewed by native copywriters who know when a buyer writes ‘SEO-byrå Göteborg’, ‘webbyrå’ or simply searches in English, and who get the compound words and å, ä, ö right.

Links from Swedish industrial, logistics and local media

Mentions and links that tell Google you belong in West Sweden: Göteborgs-Posten, GP Ekonomi, Dagens Industri, Ny Teknik, Verkstadsforum, Sjöfartstidningen, Transportnytt, Business Region Göteborg, Västsvenska Handelskammaren, Chalmers and Lindholmen Science Park partnerships, Hitta.se, Eniro and Allabolag citations. No link farms.

Visible in ChatGPT, Gemini and AI Overviews

Swedes are among Europe’s heaviest AI adopters and increasingly ask ‘vilken leverantör / byrå rekommenderar du i Göteborg?’ directly in ChatGPT. We structure content, entities and schema so your brand is the one cited. See our AI SEO service.

EU rates, no 12-month lock-in

We are a Polish agency working for clients in the US, UK and across the EU. Same senior quality as a Gothenburg agency on Avenyn, typically at 40–60% of the cost, with month-to-month terms and no cancellation penalties.

Google owns the Swedish search market

Google holds roughly 93% of search in Sweden according to StatCounter, with Bing taking most of the rest through Windows and corporate laptops in industrial offices. That means one algorithm to master, but also that Google’s Swedish-language understanding, local pack and AI Overviews are the whole game.

An engineering city that searches in two languages

Gothenburg’s economy is built around automotive and mobility (Volvo Cars, Volvo Group, Polestar, Zenseact, CEVT and hundreds of suppliers), bearings and industrial components (SKF), life science (AstraZeneca in Mölndal, Sahlgrenska), telecoms (Ericsson Lindholmen), shipping and logistics (Göteborgs hamn handles about 30% of Sweden’s foreign trade, Stena Line and the forwarders around it), energy and the universities (Chalmers, Göteborgs universitet). Engineers and buyers search in English for specifications and in Swedish for local suppliers and services. We map both: Swedish for local, consumer and regulated services, English for B2B engineering, SaaS and international buyers, and we decide page by page which language each topic needs.

Swedish language nuances that break translated SEO

Swedish forms compound words (‘seo-byrå’, ‘webbyrå’, ‘legotillverkning’, ‘lagerhotell’) and uses definite suffixes (‘byrån’, ‘företaget’) rather than articles, so keyword variants multiply in ways machine translation misses. Spelling with å, ä and ö matters for exact match, while users often type ‘goteborg’ or ‘byra’ on English keyboards or abroad. Gothenburg also has its own vocabulary and dialect pride; a page that reads like a Stockholm press release converts worse here. Our Swedish copywriters build the keyword map around how Gothenburgers actually type.

Stadsdelar, the island and the commuter belt

Around 600,000 people live in Gothenburg municipality and about 1 million in the metropolitan area (SCB), spread across the city centre, Majorna-Linné, Hisingen north of the river, Örgryte-Härlanda, Askim-Frölunda-Högsbo and the surrounding municipalities of Mölndal, Partille, Härryda, Kungsbacka, Kungälv and Lerum. Searches are local: ‘tandläkare Majorna’, ‘bilverkstad Hisingen’, ‘redovisningsbyrå Mölndal’, ‘gym Linnéstaden’. For service businesses we build a hub page for Gothenburg and genuine pages for the districts and municipalities you actually serve.

West Sweden as a region

Many Gothenburg companies sell across Västra Götaland and Halland: Borås (textiles and e-commerce), Trollhättan (automotive and aerospace with GKN), Uddevalla, Skövde, Varberg and Halmstad. Rather than cloning thin city pages, we build regional content that captures ‘Västsverige’ and ‘Västra Götaland’ intent and the city names that matter for your sales territory, and align your Google Business Profile service area.

Directories, reviews and Swedish trust signals

Consistent company data on Hitta.se, Eniro, Allabolag, Ratsit and Reco.se, plus a steady flow of Google reviews, feed both the local pack and the trust that Swedish buyers expect before contacting a company. For B2B, listings with Business Region Göteborg, Västsvenska Handelskammaren and industry associations add authority. We set up the citation and review process at the start and keep it clean with every change.

How much does SEO cost in Gothenburg?

Gothenburg agencies typically charge 1,000–1,700 SEK per hour and 20,000–60,000 SEK per month for a retainer. As a Poland-based agency with senior staff and native Swedish copywriters, we usually land at 40–60% of that for the same scope. You get an exact quote after the free audit.

How long does it take to rank in Gothenburg?

District-level and Google Maps keywords usually move within 2–4 months. Competitive city-wide terms such as ‘advokat Göteborg’ or ‘SEO-byrå Göteborg’ and national industrial keywords need 6–12 months of consistent work. We give you the timeline in the 90-day plan.

Do you need to be based in Gothenburg to do our SEO?

No. Google does not rank your site higher because your agency has an office on Avenyn or at Lindholmen. We work remotely with clients in Sweden, Denmark, the UK and the US, meet online, and travel to Gothenburg for strategy workshops or site visits when it helps.

Should our content be in Swedish, English or both?

For local services, consumer brands and regulated industries, Swedish wins trust and rankings. For automotive engineering, B2B tech and international logistics buyers, English often converts better. Most Gothenburg companies need both, with hreflang set up correctly. We decide page by page in the strategy phase.

Do you understand industrial and automotive B2B?

Yes. We have worked with SaaS, manufacturing and B2B clients across Europe and the US, and we brief our Swedish copywriters with your engineers so pages describe processes, materials, certifications (ISO 9001, IATF 16949) and lead times correctly. Technical accuracy is what makes industrial content rank and convert.

Can you help an international company enter Sweden through Gothenburg?

Yes. We handle domain and hreflang decisions, Swedish keyword research, native content, Swedish link building and Google Business Profile setup for your Gothenburg address, so you launch with a local footprint rather than a translated site. See our SEO Sweden page.