SEO Agency Basel

Senior consultants, not account managers

You work directly with Adrian Dąbrowiecki and a small senior team. No junior hand-offs, no project layers. One call, one decision, in English or German.

Three countries, three Googles, one strategy

Basel customers come from Basel-Stadt and Baselland, from Lörrach and Weil am Rhein in Germany and from Saint-Louis and Mulhouse in Alsace. They search on google.ch, google.de and google.fr. We set country targeting, hreflang (de-CH, de-DE, fr-FR, en) and content so you rank on all three without duplicating your site.

Links and citations from Swiss and regional sources

Backlinks that tell Google your business is from Basel: local.ch, search.ch, Moneyhouse, Gelbe Seiten, Handelskammer beider Basel, Basler Zeitung, bz Basel, Prime News, TagesWoche archives, Baselarea and life-science networks, plus Badische Zeitung and L’Alsace for cross-border businesses. No link schemes.

Visible in ChatGPT, Gemini and AI Overviews

Basel’s pharma professionals, patients and B2B buyers ask AI assistants for recommendations: ‘CRO near Basel for clinical data’, ‘English speaking GP Basel’, ‘Anwalt Arbeitsrecht Basel’. We structure entities, FAQs and schema so your company is the one cited. See our AI SEO service.

Reporting in leads and revenue

Monthly Looker Studio dashboard from GA4, Search Console and your Google Business Profile: visibility by country and language, traffic, enquiries and cost per lead. A monthly call on what we change next.

EU rates, CHF or EUR, no lock-in

Typically 50–70% below Basel agency rates for the same senior work. Invoices in CHF or EUR, month-to-month cooperation, no termination fees, free audit and 90-day plan at the start.

Swiss Standard German, with Germany and France next door

Basel locals search in Swiss Standard German: ‘Offerte’ rather than ‘Angebot’, ‘Velo’, ‘Coiffeur’, ‘parkieren’, ‘Spital’, ‘Pendenzen’, and never ß (Strasse, Grösse, Massnahme). Customers from Lörrach and Weil am Rhein type German German on google.de; customers from Saint-Louis and Huningue type French on google.fr. Around 62% of Swiss residents speak German and 23% French (Swiss Federal Statistical Office), and in Basel the French share rises because of Alsace commuters. We write de-CH as the main version, add de-DE and fr-FR pages where terminology, prices or legal context differ, and use hreflang and country targeting so each Google serves the right page. About 92% of Swiss searches run on Google (StatCounter), so google.ch and Google Maps are where the work happens.

Pharma and life sciences shape B2B search in Basel

Roche, Novartis, Lonza, Bachem, Syngenta and hundreds of suppliers, CROs and biotech start-ups in the Basel area make the region one of Europe’s three largest life-science clusters, with more than 700 companies and some 33,000 life-science jobs (BaselArea). For suppliers, this means B2B buyers who search in English as often as German, use precise technical vocabulary (GMP, CDMO, bioanalytics, cold chain, validation) and compare vendors across Switzerland, Germany and the US. We build English and German content that matches those queries, structured data for products and services, and authority links from industry media and networks, so your company appears when a procurement or R&D team searches.

Quartiere, Baselland and the border towns

Local search in Basel follows the Quartiere and the surrounding communes. People look for ‘Zahnarzt Kleinbasel’, ‘Physiotherapie Gundeldingen’, ‘Anwalt Basel Grossbasel’, ‘Kinderarzt Riehen’, ‘Steuerberater Allschwil’, ‘Garage Muttenz’ or ‘Restaurant St. Johann’. We build service pages for the areas you actually serve (Altstadt Grossbasel and Kleinbasel, St. Johann, Gundeldingen, Bachletten, Iselin, Breite, Hirzbrunnen, Wettstein, Riehen, Bettingen) and the Baselland communes you cover (Allschwil, Binningen, Muttenz, Pratteln, Reinach, Liestal), plus German and French border towns where relevant, each with unique content, and align the Business Profile service area. For businesses around the Novartis Campus, Roche Towers, the Messe Basel and Art Basel, Dreispitz, the Bahnhof SBB and the EuroAirport, we target the location names people use in practice.

Industries where SEO pays back fastest in Basel

Basel’s economy is driven by pharma and life sciences, chemicals, logistics and Rhine port trade, banking and insurance, trade fairs (Baselworld’s legacy, Art Basel, Swissbau), private healthcare, architecture (Herzog & de Meuron’s home city) and retail competing with German shopping tourism. These sectors share high Google Ads CPCs (CHF 10–50 for medical, legal and B2B terms) and high customer value: a single CRO or facility-services contract can be worth six figures. The two Basel cantons host roughly 30,000 active companies, so a ‘service + Basel’ keyword is often the most valuable keyword in your category in north-western Switzerland.

How much does an SEO agency in Basel cost?

Basel agencies typically charge CHF 2,500–8,000 per month for small and mid-sized campaigns, with senior hours at CHF 160–220. As a Poland-based agency we deliver the same senior level at EU rates, usually 50–70% lower, invoiced in CHF or EUR. After the free audit you receive a fixed quote.

Do you need to be in Basel to do SEO for my company?

No. Google ranks your website and Business Profile, not your agency’s address. We work remotely for clients in Switzerland, Germany, France, the UK and the US, meet online, and come to Basel for strategy workshops when useful.

Can you rank my business in Switzerland, Germany and France at the same time?

Yes, this is the most common request from Basel. We set country targeting and hreflang for de-CH, de-DE and fr-FR, build pages for Lörrach, Weil am Rhein, Saint-Louis and Mulhouse, show CHF and EUR prices where needed, and earn links in each country so you appear on google.ch, google.de and google.fr without duplicate content.

Do you write in Swiss German, German, French and English?

Yes. Content is written by native writers for de-CH, de-DE, fr-FR and English, briefed on Swiss spelling (no ß) and terminology, and reviewed by the SEO lead. We also set hreflang so each version ranks in the right language and country.

Do you have experience with pharma and life-science marketing rules?

Yes. We work with your regulatory or compliance team on a review workflow, avoid product claims that Swissmedic, the EMA or Pharmakodex restrict, and build authority through expert authorship, structured data and reputable industry links rather than aggressive copy.

How long until we see results on google.ch?

Google Maps and Quartier-level keywords usually move within 2–4 months. Competitive ‘service + Basel’ keywords in medical, legal or B2B categories need 6–12 months of consistent work. You get a 90-day plan with milestones before we start.