SEO Agency Lyon

French customers, not vanity rankings

We pick keywords by buying intent: “expert-comptable Lyon 6”, “avocat droit du travail Lyon”, “agence immobilière Villeurbanne”, “fournisseur industriel Vallée de la Chimie”. Reporting covers calls, forms, quotes and revenue.

Native French content written for Google.fr

French copywriters, not translation. The vocabulary of a Lyonnais business (“bouchon”, “traboule”, “les pentes”, “la Presqu’île”) is used where it matters, the vous register matched to your sector, and content kept distinct from any fr-BE or fr-CH version through correct hreflang.

A senior strategist, not an account manager

You work directly with Adrian Dąbrowiecki and a small senior team. One call, one decision, no juniors executing a brief they did not write. Communication in English or French.

EU rates, senior output

Based in Wrocław, Poland, we deliver senior-level SEO at rates well below Paris agencies and competitive with Lyon’s own. Same EU contracts, GDPR and invoicing, lower cost per result.

Cited in ChatGPT, Gemini and AI Overviews

French users increasingly ask assistants “quel expert-comptable à Lyon” or “meilleure clinique vétérinaire Lyon 7”. We structure content, entities, reviews and schema so your brand is one of the names those answers cite, not only a blue link.

No 12-month lock-in

Monthly agreements with no exit penalties. Quotes depend on the competition in your sector and the arrondissements, communes or French regions you want to cover.

A B2B and industrial economy

Lyon’s economy is weighted towards industry and B2B services far more than Paris. The Auvergne-Rhône-Alpes region is France’s largest industrial region by employment (INSEE), with chemicals and pharmaceuticals along the Vallée de la Chimie and in Gerland, life sciences in the Lyonbiopôle cluster, mechanical engineering and trucks in Vénissieux and Saint-Priest, and textiles and digital in the city. For these companies SEO is not about “near me” searches but about ranking for technical product categories, applications and specifications, in French and often in English and German for export markets. We build B2B content programmes and quote funnels, and we measure in requests for quotation rather than clicks.

Arrondissements and communes, not one city keyword

Lyon has nine arrondissements and people search by them: “dentiste Lyon 6”, “avocat Lyon 3”, “salle de sport Lyon 7”, “restaurant Croix-Rousse”. The Métropole de Lyon adds 58 communes, with Villeurbanne alone larger than most French cities. A single “Lyon” page cannot rank for all of this. For service businesses we build one main service page plus genuine arrondissement and commune pages with local content, directions, photos and reviews. For B2B companies we cover the business zones: Part-Dieu for corporate services, Confluence and Gerland for tech and biotech, the Vallée de la Chimie for industry, Saint-Exupéry and Meyzieu for logistics.

Google.fr and French ranking signals

Google holds over 90% of the search market in France (StatCounter), with Bing and Qwant sharing the rest. French ranking factors apply in full: French-language links, French reviews, French entities and a site that reads as written in France, not translated from English. We produce content in French with native copywriters, keep fr-FR distinct from Belgian and Swiss versions through hreflang, and build the link profile from French sources rather than the English authority your brand may already have.

Gastronomy and tourism

Lyon is UNESCO-listed and markets itself as the capital of gastronomy, with the Fête des Lumières drawing millions of visitors each December. For restaurants, hotels, wine tours into Beaujolais and the Côtes du Rhône, and short-term rentals this means a seasonal, multilingual audience that searches on mobile, in Google Maps and increasingly through AI assistants. We build French pages for residents and English, German and Italian pages for visitors, with Business Profiles and review processes that work in all of them.

Industries where Lyon SEO pays back fastest

We see the quickest return in accounting, legal and consulting services, private healthcare and veterinary clinics, real estate and property management, industrial B2B suppliers and engineering firms, SaaS and startups in the Lyon French Tech ecosystem, higher education and training, and hospitality. They combine a high customer value with expensive Google Ads clicks, so every organic lead is a measurable saving.

How much does SEO cost in Lyon?

We do not publish a price list because the cost depends on your sector, the competition and the number of arrondissements, communes or regions. After the free audit you receive a quote with the exact scope. As a Poland-based agency we are usually 30–50% cheaper than Paris agencies and competitive with Lyon agencies for the same senior level of work.

How long does SEO take in Lyon?

First results in Google Maps and on arrondissement keywords usually appear within 2–4 months. Competitive “service + Lyon” keywords in legal, accounting, dental or real estate need 6–12 months of consistent work; B2B industrial categories often rank faster because competition online is weaker.

Do you need an office in Lyon to rank my business?

No. We work remotely with clients across France, the UK, the US and the EU; meetings are online and we travel for strategy workshops when needed. Rankings depend on the quality of your French content, links and Business Profile, not on your agency’s address.

Who writes the French content?

Native French copywriters briefed by our SEO team. Every page is reviewed for terminology, register and local references before publication. We never publish machine translation.

Can you handle SEO for an industrial B2B company?

Yes, it is one of our strongest areas in Lyon. We build product and application pages around how engineers and buyers search, in French and in export languages, and we measure results in quote requests, not just traffic. See our international SEO services.

Can you also cover Paris, Grenoble, Saint-Étienne or the whole of France?

Yes. Many Lyon clients sell nationally, so we build the French keyword strategy for the whole country and add regional pages where volume justifies it. See our SEO agency Paris page.