SEO Agency Graz
Looking for an SEO agency in Graz that brings Styrian customers, not just rankings? We help companies in Graz and across Styria win on google.at: Austrian German content, Google Business Profile for your Bezirk, backlinks from Styrian media and Austrian directories, and visibility in ChatGPT and AI Overviews. Senior SEO consultants from Poland at EU rates, with a free audit and a 90-day plan before you commit to anything.
google.at · zahnarzt grazWhy Graz companies choose a Poland-based SEO agency
Graz is Austria’s second-largest city, its automotive and engineering hub and home to four universities with around 60,000 students. Local agencies are few and busy. We deliver senior work from Wrocław at EU rates, with the Austrian market knowledge from our Vienna clients.
Senior consultants, not account managers
You work directly with Adrian Dąbrowiecki and a small senior team. No junior hand-offs, no layers. Decisions are made on one call, in English or German.
Austrian German, not translated German
Google treats Austria as its own market and so do Styrian customers. We write for de-AT: Ordination instead of Praxis, Jänner, Spital, Jus, Gewerbeschein, and ‘Zahnarzt Graz’ rather than German phrasing. Correct hreflang between .at, .de and .ch keeps your pages from competing with each other.
Links from Styrian media and Austrian directories
Backlinks and citations that signal ‘this business belongs in Graz’: Kleine Zeitung, Kronen Zeitung Steiermark, Herold, FirmenABC, WKO Steiermark Firmen A-Z, meinbezirk.at, Der Brutkasten, Trending Topics, university and cluster partners. No link schemes, no PBNs.
Visible in ChatGPT, Gemini and AI Overviews
More Austrians ask AI assistants ‘which agency / clinic / engineering firm in Graz do you recommend’. We structure entities, FAQs and schema so your brand is the one cited. See our AI SEO service.
Reporting in leads and revenue
A monthly Looker Studio dashboard from GA4, Search Console and your Google Business Profile: visibility, traffic, enquiries and cost per lead. A monthly call on what worked and what we change.
EU rates, no 12-month lock-in
Our hourly cost is typically 40–60% below Austrian agency rates for the same seniority. Month-to-month cooperation, no termination fees, and every project starts with a free audit and 90-day plan.
SEO services for businesses in Graz and Styria
Three profiles come to us from Graz: local service businesses, Styrian industrial and tech companies selling across Austria and DACH, and university spin-offs and SaaS start-ups going international.
Local SEO for Graz
For practices, law firms, tax advisors, agencies, restaurants and tradespeople serving the 17 Bezirke and Graz-Umgebung: ‘service + Graz’ and district keywords, Google Maps, reviews and consistent NAP data. See local SEO.
SEO for Styria
For companies selling across the Land: Graz, Leoben, Kapfenberg, Bruck an der Mur, Leibnitz, Weiz and Hartberg pages with unique content, ‘Steiermark’ keywords and a Google Business Profile strategy for multiple locations.
B2B and industrial SEO
For automotive, mechanical engineering, electronics and green-tech suppliers in the Graz region: topic clusters around your products, application pages and technical content that generates RFPs from Austria, Germany and beyond. See B2B SEO.
SaaS and start-up SEO
For spin-offs from TU Graz and Uni Graz and software companies scaling from Styria: comparison, alternative and integration pages in German and English that generate demos. See SaaS SEO.
E-commerce SEO
For online shops shipping to Austria and DACH from Styria: category and filter architecture, product pages, Shopify, WooCommerce and Magento technical SEO and revenue-based reporting. See e-commerce SEO.
SEO + Google Ads
When you need Styrian leads from week one: Google Ads on the keywords SEO is still earning, then shifting budget to organic as rankings arrive.
How we run SEO campaigns for Graz
Six stages we repeat for every Styrian client. The audit and plan are free, whatever you decide afterwards.
Audit of site, market and Business Profile
Indexing, mobile speed, structure, content, backlink profile, google.at rankings against your Graz competitors and your Google Business Profile. Output: a list of blockers and the three biggest opportunities.
Austrian keyword and intent map
Which queries customers in Graz and Styria actually use, split by intent and location (Graz, Graz-Umgebung, Steiermark, Austria-wide). A 90-day action plan with owners and deadlines.
Technical fixes
Core Web Vitals, crawl budget, duplicate content, hreflang for de-AT / de-DE / de-CH, LocalBusiness and FAQ schema. One-off clean-up that unlocks growth.
Austrian German content
Service, district and regional pages, guides and FAQs written by native German-speaking writers briefed on Austrian terminology, then reviewed by the SEO lead. Each page has a clear next step: call, form or booking.
Links and citations in Austria
Consistent company data in Herold, FirmenABC and WKO Steiermark, mentions in Styrian and Austrian media, digital PR built on data, cluster and association memberships. See link building.
Measurement and iteration
Every month we check which keywords bring enquiries and which only bring traffic, and move effort where the leads are. Tools: GSC, GA4, Ahrefs, Sistrix, Looker Studio.
What makes SEO in Graz different
Graz is smaller than Vienna, but its competition is specialised and its customers are regional. Four things we adjust for every client here.
Austria is a separate Google market
Styrian users search on google.at, and Google favours .at domains, Austrian backlinks and Austrian German for Austrian queries. A site that ranks in Munich can be invisible in Graz. We set up country targeting, hreflang and a dedicated Austrian link profile so your site competes as a local. Around 91% of Austrian searches run on Google (StatCounter), so Google Search and Google Maps are where the work happens.
Districts and Graz-Umgebung
Graz has 17 Bezirke, and local search follows them: Innere Stadt, St. Leonhard, Geidorf, Lend, Gries, Jakomini, Liebenau, St. Peter, Andritz, Eggenberg, Wetzelsdorf and Straßgang. People search for ‘Zahnarzt Geidorf’, ‘Physiotherapie Graz Jakomini’ or ‘Steuerberater Graz Innere Stadt’. Just as important is Graz-Umgebung, Austria’s most populous district outside the cities: Seiersberg-Pirka, Feldkirchen, Gratkorn, Kalsdorf and Hausmannstätten, where many customers live and shop. We build district and Umgebung pages for the areas you serve and align the Google Business Profile service area accordingly.
An engineering and university city
Graz is the centre of Austria’s automotive industry (Magna Steyr, AVL List and a dense supplier network), a hub for mechanical engineering, electronics and green tech, and home to TU Graz, Uni Graz, Med Uni Graz and FH Joanneum with around 60,000 students. This shapes the search landscape: many of the most valuable keywords are B2B and bilingual (German and English), buyers are engineers and procurement teams, and spin-offs compete internationally from day one. We plan German pages for Austrian and DACH buyers and English pages for the international market, with hreflang keeping them apart.
Styria as the real market
Many Graz companies sell across Styria rather than only in the city, and customers in Leoben, Kapfenberg, Leibnitz or Weiz search with their own town name. Where you have real presence, we build location pages and Google Business Profiles; where you do not, we use ‘Steiermark’ pages and service-area settings. The result is visibility across the Land without duplicate content or thin pages that Google ignores.
Results you can verify
Case studies from DACH, the UK and the US with market, timeline and numbers.

Landingi – Global SaaS Expansion Across Markets

Placester – Real Estate Market Domination

IDG-Online – Multi-Market Global SEO

Aldi – Enterprise E-commerce SEO at Scale
Every case study shows the market, the timeline and the numbers behind the result.
View All Case StudiesSEO packages for Graz
Every quote is adapted to your industry’s competition in Austria and to the number of districts, towns or markets you want to cover. No 12-month contracts.
- Technical and local SEO audit
- Austrian keyword strategy
- Google Business Profile optimisation
- 5 service / district pages in Austrian German
- Monthly report and call
- Everything in Local
- Pages for 10+ districts or Styrian towns
- 12 expert articles per quarter
- Austrian link building and digital PR
- AI Overviews and ChatGPT optimisation
- Bi-weekly meetings
- Everything in Growth
- Technical SEO for large sites
- de-AT / de-DE / en content strategy
- E-E-A-T authority programme
- Google Ads integration
- Weekly meetings
Every package starts with a free SEO audit + 90-day implementation plan
SEO agency Graz: frequently asked questions
Answers to the questions we hear most often from companies in Graz and Styria. More on our approach on the international SEO services page.
How much does an SEO agency in Graz cost?
Austrian agencies typically charge EUR 1,200–4,500 per month for small and mid-sized campaigns. As a Poland-based agency we deliver the same senior level at EU rates, usually 40–60% lower. After the free audit you receive a fixed quote with the exact scope.
Do you need to be based in Graz to do SEO for my business?
No. Google ranks your website and Business Profile, not your agency’s address. We work remotely for clients in Austria, Germany, the UK and the US, meet online, and come to Graz for strategy workshops when useful.
How long until we see results on google.at?
Google Maps and district keywords in Graz usually move within 2–4 months. Competitive ‘service + Graz’ and Styria-wide keywords need 6–12 months of consistent work. You receive a 90-day plan with milestones before we start.
Do you write in Austrian German?
Yes. Content is written by native German-speaking writers briefed on Austrian terminology and reviewed by the SEO lead. We also handle hreflang so your Austrian pages do not compete with German or Swiss versions.
Can you cover all of Styria, not only Graz?
Yes. We build ‘Steiermark’ pages and, where you have a real presence, location pages and Google Business Profiles for Leoben, Kapfenberg, Bruck, Leibnitz, Weiz or Hartberg, so you rank across the Land without duplicate content.
Do you work with industrial and B2B companies from the Graz region?
Yes. Automotive suppliers, engineering and electronics firms are a core profile for us: technical product content, application pages, German and English versions and reporting in RFPs and qualified enquiries rather than rankings.
Ready to rank first in Graz?
Over 300,000 people in the city and 1.27 million across Styria search for providers like you every month. A strategy built on Austrian German, districts, Styrian links and AI search gives you an edge most competitors in Graz do not have.
Send us your website. We reply with an audit, the three biggest opportunities on google.at and a 90-day plan, whether or not we work together afterwards.
Book a Free Consultation
Get your SEO strategy for Graz
Adrian Dąbrowiecki · Marketer CoffeeTell me what you do and whether you serve Graz, all of Styria or DACH. I will come back with an audit and a plan.


