SEO Agency Geneva

Senior consultants, not account managers

You work directly with Adrian Dąbrowiecki and a small senior team. No junior hand-offs, no project layers. One call, one decision, in English or French.

Swiss French, not French French

Users in Geneva search for ‘natel’, ‘septante’, ‘action’ (not ‘promo’), ‘déjeuner’ meaning breakfast, ‘cornet’, ‘bancomat’, ‘votation’ and ‘régie immobilière’. They search on google.ch and expect .ch domains, CHF prices and Swiss legal terms. We write fr-CH natively, add English for expats and international organisations, and set hreflang so Geneva, Lausanne and Zurich each see the right version.

Links from Swiss and Romand sources

Backlinks and citations that tell Google your business is Genevan: local.ch, search.ch, Moneyhouse, Zefix-consistent company data, Tribune de Genève, Le Temps, Bilan, GHI, RTS, the Geneva Chamber of Commerce (CCIG), cantonal and trade associations. No link schemes, no PBNs.

Visible in ChatGPT, Gemini and AI Overviews

Geneva’s wealthy, international clients ask AI assistants in French and English: ‘best private bank for expats in Geneva’, ‘avocat droit du travail Genève’, ‘clinique dentaire Champel’. We structure entities, FAQs and schema so your firm is the one cited. See our AI SEO service.

Reporting in leads and revenue

Monthly Looker Studio dashboard from GA4, Search Console and your Google Business Profile: visibility by language and country (CH, FR, international), traffic, enquiries and cost per lead. A monthly call on what we change next.

EU rates, CHF or EUR, no lock-in

Typically 50–70% below Geneva agency rates for the same senior work. Invoices in CHF or EUR, month-to-month cooperation, no termination fees, free audit and 90-day plan at the start.

A French-speaking market on google.ch, not google.fr

Around 23% of Swiss residents speak French as their main language (Swiss Federal Statistical Office), concentrated in Geneva, Vaud, Neuchâtel, Jura and parts of Fribourg and Valais. Genevans search on google.ch, where Google favours .ch domains, Swiss backlinks and Swiss French. A site written for Paris, with French legal terms, euro prices and .fr signals, ranks poorly in Geneva even if the language is ‘the same’. We treat Romandie as its own market: fr-CH content, CHF pricing, Swiss institutions (AVS, LPP, régie, Tribunal de première instance) and links from Romand media. About 92% of Swiss searches run on Google (StatCounter), so google.ch and Google Maps are where the work happens.

English is a first language of search in Geneva

Over 40% of Geneva’s residents are foreign nationals (Canton of Geneva statistics), and the international organisations, NGOs, private banks and multinationals around the Place des Nations and the airport employ tens of thousands of English-first professionals. For clinics, schools, relocation services, lawyers, real estate and wealth managers, English queries such as ‘English speaking dentist Geneva’, ‘international school Geneva fees’ or ‘tax advisor for expats Geneva’ are often more valuable than their French equivalents. We build genuine English versions with their own keyword research, not machine translations, and set hreflang so they do not cannibalise the French pages.

Quartiers, communes and the cross-border zone

Local search in Geneva follows quartiers and communes. People look for ‘dentiste Champel’, ‘avocat Eaux-Vives’, ‘fiduciaire Carouge’, ‘physiothérapeute Plainpalais’, ‘crèche Servette’, ‘garage Meyrin’ or ‘restaurant Pâquis’. We build service pages for the areas you actually serve (Cité and rue du Rhône, Eaux-Vives, Champel, Plainpalais and Jonction, Pâquis and Nations, Servette and Petit-Saconnex, Carouge, Lancy, Meyrin and Vernier near the airport, Cologny and Vandœuvres, Nyon and the Vaud coast) and, where relevant, for the French side (Annemasse, Ferney-Voltaire, Saint-Julien) where frontalier customers search on google.fr. Each page has unique content and the Business Profile service area is aligned. For firms around the Quartier des Banques, the Place des Nations, Praille-Acacias-Vernets (PAV) and the airport business zone, we target the location names people use in practice.

Industries where SEO pays back fastest in Geneva

Geneva’s economy is dominated by private banking and wealth management (around 100 banks on a few streets), commodity trading, watchmaking and luxury (Rolex, Patek Philippe, Vacheron Constantin and hundreds of suppliers), international organisations and NGOs, legal and fiduciary services, private healthcare and clinics, hospitality and real estate. These sectors share very high Google Ads CPCs (CHF 20–80 for financial and legal terms in French and English) and high lifetime value: every organic lead is a measurable saving. The canton hosts roughly 40,000 active companies, so a ‘service + Genève’ keyword is often the most valuable keyword in Romandie.

How much does an SEO agency in Geneva cost?

Geneva agencies typically charge CHF 3,000–10,000 per month for small and mid-sized campaigns, with senior hours at CHF 180–250. As a Poland-based agency we deliver the same senior level at EU rates, usually 50–70% lower, invoiced in CHF or EUR. After the free audit you receive a fixed quote.

Do you need to be in Geneva to do SEO for my company?

No. Google ranks your website and Business Profile, not your agency’s address. We work remotely for clients in Switzerland, France, the UK and the US, meet online, and come to Geneva for strategy workshops when useful.

Do you write in Swiss French and English?

Yes. French content is written by native Romand writers briefed on Swiss terminology, institutions and spelling, English by native English writers for the international community, and both are reviewed by the SEO lead. We also set hreflang so each version ranks in the right language and country.

Can you handle compliance for a bank, asset manager or law firm?

Yes. We work with your compliance or communications team on a review workflow before publication, avoid performance promises and comparative claims that FINMA or bar rules restrict, and build authority through expert authorship, structured data and reputable Swiss links rather than aggressive copy.

How long until we see results on google.ch?

Google Maps and quartier-level keywords usually move within 2–4 months. Competitive ‘service + Genève’ keywords in banking, legal or private healthcare need 6–12 months of consistent work. You get a 90-day plan with milestones before we start.

Can you also reach customers in Lausanne and the rest of Romandie, or in France?

Yes. We extend the French version to Lausanne, Nyon, Fribourg and Neuchâtel with dedicated pages, and for businesses serving frontaliers we add fr-FR targeting for Annemasse, Ferney-Voltaire and Haute-Savoie so you appear on google.fr as well.