SEO in Greece
Marketer Coffee is an SEO agency providing SEO services in Greece: local keyword research, content and AI search visibility.
Greek Market SEO Strategist
Wrocław · Greece market
google.gr · γυναικεία παπούτσια για τρέξιμοWhat You Must Know Before Entering the Greek Market
Greek SEO means the Greek alphabet, Skroutz as the main product discovery channel, strong tourism seasonality and island logistics. For the full data breakdown, read our guide to SEO in Greece.
Economy & Scale
Greece’s nominal GDP reached $282.02 billion in 2025 (IMF), with 2.1% growth, ahead of the EU average.
The e-commerce market is valued at US $34.63 billion in 2025 (incl. B2B), projected at US $55.72 billion by 2030.
- Eurozone member since 2001
- VAT: 24%
- Tourism: ~18% of GDP
- 32+ million tourists (2023)
Greek Alphabet
Greeks search in Greek script. All on-page content, meta tags and structured data must be in Greek; Latin-transliterated slugs are fine.
Use the .gr ccTLD or /gr/ with el-GR hreflang (el, not gr), plus el-CY for Cyprus.
- SEO in Greek: “βελτιστοποίηση μηχανών αναζήτησης”
- 81.1% of the population is urban
- Athens, Thessaloniki, Heraklion, Patras
- 200+ inhabited islands
Online Shopping Behaviour
Greeks often start product research on Skroutz rather than Google. Cross-border purchases are about 30% of the total.
- E-commerce user penetration: 55.0%
- Hobby & leisure: 27% of revenue
- ARPU: ~$803.21
- Mobile drives most visits and revenue
- 5G covers 86% of urban areas
Payment Methods
Cards are the main online method, while cash on delivery (αντικαταβολή) remains important. Viva Wallet is the leading Greek fintech.
- Visa and Mastercard dominant
- Viva Wallet integrates BNPL
- Skroutz acquired EveryPay
- PayPal for cross-border
- EUR pricing
The Greek E-commerce Market
Skroutz is both Greece’s #1 price comparison engine and its leading marketplace. There is no Amazon.gr, and Trendyol is growing fast.
Top Retailers & Marketplaces
Search Engines in Greece
Google~97%Why Choose Us for SEO in Greece
We’ve driven measurable organic growth for SaaS, B2B and e-commerce brands across Europe, including non-Latin-script and tourism-driven markets.
Proven International Track Record
Our case studies include multi-market SEO campaigns that delivered +375% organic traffic growth and 8,200+ keywords in the top 3 positions. We apply the same process to the Greek market.
Native Greek Content Strategy
We create content for Greek search intent with native writers: the right vocabulary, tone and local references. Not translated content, but copy that reads and ranks like a local brand.
Deep Competitive Intelligence
Skroutz, Kotsovolos and Plaisio dominate Greek product SERPs. We combine Google.gr gap analysis with Skroutz optimisation to find where you can win.
Technical SEO for Google.gr
Core Web Vitals, E-E-A-T signals, EU-hosted CDN optimisation, hreflang, structured data (including accepted local payment methods) and schema markup that Google rewards.
International Bridge Expertise
We specialise in helping European (especially Polish and CEE) companies enter new markets: hreflang, country targeting in Google Search Console, and building country-specific domain authority from scratch.
Senior Strategy, Lower Cost
You work directly with Adrian Dąbrowiecki and a small senior team based in Poland, typically 40–60% below US and UK agencies, with no junior hand-offs.
Website SEO in Greece
Everything you need to compete on Google.gr: technical foundations, native Greek content, Skroutz optimisation and .gr link building.
Technical SEO for Google.gr
Full technical audit: Core Web Vitals, crawl budget, EU CDN, mobile-first indexing, el-GR hreflang, JavaScript SEO and schema markup including card and cash on delivery (αντικαταβολή) options.
Greek Keyword Research & Intent Mapping
Native Greek keyword research on Google.gr data, commercial intent layering and gap analysis against Skroutz, Kotsovolos and Plaisio.
Greek Content Strategy & E-E-A-T
Content written from scratch by native Greek writers, not translated. Pillar pages, clusters and FAQ content built for featured snippets and AI Overviews.
Local SEO (Athens, Thessaloniki, Heraklion)
City landing pages, Google Business Profile management and citations in Greek business directories, with consistent NAP data.
Greek Digital PR & Link Building
White-hat links from Kathimerini.gr, Tovima.gr, In.gr, Naftemporiki.gr, Capital.gr, Newsbeast.gr and Techblog.gr, plus sector publications and .gr directories.
Skroutz & Tourism SEO
Skroutz and BestPrice.gr product feeds, seasonal content for March–October tourism demand, island delivery messaging and an el-CY path to Cyprus.
International SEO Success Stories
Proven results for companies competing across European and global search markets.
Landingi – Global SaaS Expansion Across Markets
Placester – Real Estate Market Domination
IDG-Online – Multi-Market Global SEO
Aldi – Enterprise E-commerce SEO at Scale
Every case study shows the market, the timeline and the numbers behind the result.
View All Case StudiesSEO Packages for the Greek Market
Senior-led SEO for businesses entering or scaling in Greece, typically 40–60% below comparable US and UK agencies. Every quote is scoped to your site, languages and competition.
- Technical SEO audit for Google.gr
- Greek keyword research
- 7 Greek-targeted SEO content briefs
- Hreflang (el-GR) & geotargeting setup
- Monthly reporting in English
- Everything in Starter
- 15 Greek SEO briefs + topical map
- Competitor gap analysis vs. Skroutz, Kotsovolos & Plaisio
- .gr link building campaign
- Digital PR outreach to Greek publications
- Bi-weekly strategy calls
- Everything in Growth
- 30+ Greek SEO content briefs
- E-E-A-T authority building programme
- Skroutz optimisation + seasonal tourism SEO
- Advanced JS SEO & Core Web Vitals
- Weekly strategy calls
All packages include: Free Greek market audit + 90-day implementation strategy
FAQ: SEO in Greece
Short answers to the questions we hear most from companies planning Greek market entry. More detail in our Greece market guide and on the international SEO services overview.
How long does it take to rank on Google.gr?
Typically 3 to 8 months for moderately competitive keywords and 8 to 15 months for highly competitive terms. Electronics and tourism are the toughest verticals.
How much does SEO in Greece cost with Marketer Coffee?
We don’t publish fixed prices: every engagement is quoted after a free audit of your site, target languages and competition. As a Poland-based agency we typically come in 40–60% below comparable US and UK agencies, with senior-level work. Ask for a quote.
Can I use content in another language to rank in Greece?
No. Greek has its own alphabet and no close relatives, so content must be written from scratch by native Greek writers. Only Cyprus (el-CY) shares the language.
What is the biggest mistake companies make when entering Greece?
Not listing products on Skroutz, skipping cash on delivery, and ignoring island delivery times and costs on product pages.
Can a company rank in Greece without a local office?
Yes. An EU CDN, el-GR hreflang, .gr backlinks from Greek media, Skroutz listings and native Greek content compensate. An Athens or Thessaloniki presence helps.
Ready to Compete in the Greek Market?
With 8.66 million internet users, Google at around 97% and e-commerce growing close to 10% a year, Greece rewards brands that win on both Google.gr and Skroutz.
Contact us today to find out how we can build a winning Greek SEO strategy for your business, whether you’re launching from elsewhere in Europe or scaling an existing presence in Greece.
Book a Free ConsultationGet Your Greek Market Strategy
Adrian Dąbrowiecki · Marketer CoffeeTell me your site and what you sell. I’ll come back with a Greek market audit and a 90-day plan.