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SEO ROI calculator.
Is SEO worth it?

Estimate how much extra traffic, leads and revenue SEO can bring in the next 12 months, when it pays for itself, and what the same traffic would cost you in Google Ads.

Your numbers

From Google Analytics or Search Console.
50 to 100% is common for a site with fixable issues.
Share of visitors who buy or become a lead.
Average order value or lead value.
Agency fee, content and links.
Used to value the traffic you would not pay for.

12-month forecast

Fill in your numbers and press Calculate to see your forecast.
How the calculator works

Three numbers drive
your SEO return.

The model is deliberately simple so you can check it yourself. Change one input at a time to see which lever matters most for your business.

01 / Traffic

Extra visits

Your current organic visits multiplied by the growth you expect. Growth builds month by month and reaches the target in month 12.

02 / Conversion

Extra revenue

Extra visits times your conversion rate times the value of one conversion. For lead generation, use the value of a lead, not of a closed deal.

03 / Cost

ROI and payback

Revenue minus your SEO budget, divided by the budget. Payback is the first month in which total revenue covers total spend.

FAQ

SEO ROI: common questions.

How do you calculate SEO ROI?

SEO ROI is the extra revenue from organic search minus what you spend on SEO, divided by what you spend. This calculator estimates extra revenue from traffic growth, conversion rate and the value of a conversion.

How long does SEO take to pay back?

For most sites, SEO starts to pay back somewhere between month 4 and month 12. It depends on competition, how much technical debt the site has, and how valuable each conversion is.

What traffic growth should I assume?

For a site with clear technical and content gaps, 50 to 100% growth in a year is a common target. For a mature site in a competitive market, 20 to 40% is more realistic.

Why compare with Google Ads?

Organic visits are traffic you would otherwise have to buy. Multiplying them by your average cost per click shows what that traffic would cost as paid search.

Is this forecast accurate?

It is a planning estimate, not a promise. For a forecast based on your real keywords, rankings and competitors, book a free call and we will build one for your site.

Want a forecast built on your data?

From estimate
to real growth.

We build keyword-level forecasts for clients before we start, and then report against them. Book a free call to get one for your site.

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