Local SEO Consultancy

Strategy for every location, not one template

A city-centre branch and a suburban branch compete with different rivals, categories and search terms. We map each location’s local pack, set priorities by revenue potential and decide where to invest in content, links and reviews first.

A system your branches can run

Local SEO lives or dies in the field: photos, replies to reviews, opening hours on bank holidays. We write the playbooks, checklists and training that make store, clinic or office managers part of the programme instead of a bottleneck.

Measured in calls, bookings and visits

Rankings are a means. We connect Google Business Profile insights, call tracking, booking data and GA4 so you see which locations generate leads and which need attention, and report it in a way regional managers understand.

Ready for AI answers and local recommendations

ChatGPT, Gemini and Google AI Overviews now recommend local businesses. They draw on your profile, reviews, location pages and third-party mentions. We make sure the signals they read are consistent and strong, as part of every local strategy.

Multi-location brands and retail chains

Restaurants, retail, banks, gyms, car dealers, clinics and service networks with 10 to 1,000 locations that need one standard, clean data and a way to prioritise effort across all of them.

Franchise networks

Franchisors who want brand control without killing local initiative: shared profile rules, location pages managed centrally, review processes franchisees actually follow and clear reporting per unit.

Ambitious single-location businesses

Law firms, dental and medical practices, agencies and trades in competitive cities who want a senior local SEO expert to set the strategy, check their agency’s work or train their own marketer.

Brands expanding into new cities and countries

Opening locations in new markets means new categories, directories, languages and review cultures. We plan local SEO for each launch together with our international SEO consultancy.

Profiles created by everyone, owned by no one

Over the years, branch staff, former agencies and Google itself have created duplicate and unverified profiles. Some list old phone numbers; some belong to a manager who left in 2019. The first step is always an inventory and an ownership model: one organisation account, clear user roles, merged duplicates and a process for every opening, move and closure.

Location pages that are copies of each other

Hundreds of pages that differ only by city name rarely rank and do little for conversion. We define the minimum unique content for each page (local team, services actually offered there, parking, landmarks, reviews, local FAQs), how to collect it from branches without burdening them, and which locations deserve richer content first.

Reviews that depend on luck

A handful of locations with 4.8 stars and hundreds of reviews, the rest with a dozen and a 3.9 average. The difference is usually process, not service quality. We design the ask at the right moment, integrate it with your booking or POS system, set response standards and make review KPIs part of each manager’s scorecard, all within Google’s policies on incentives and gating.

Map pack visibility that stops at the front door

Google’s local ranking is based on relevance, distance and prominence. A business can rank first for searches next to its office and disappear two kilometres away. We measure visibility across a grid of points, identify where competitors win, and use categories, location page content, local links and reviews to extend your reach where customers actually are.

No link between local SEO and revenue

Profile views and direction requests sit in one tool, calls in another, bookings in a third. We define the tracking (UTM tags on profile links, call tracking that keeps NAP consistent, booking attribution) and a dashboard per location, so the business can see what local search is worth and where to invest next.

What does a local SEO consultant do?

A local SEO consultant sets the strategy for how your business appears in Google Maps, the local pack, local organic results and AI recommendations. That includes Google Business Profile standards, review systems, location page architecture, citations, local links and measurement. The consultant writes the plan and playbooks, reviews the work and trains your team; your staff or agency carries it out.

How is local SEO consulting different from local SEO services?

With local SEO consulting you pay for senior strategy, reviews and training, and your team or agency implements. With local SEO services, our team also does the hands-on work: profile updates, content, citations and link building. Many clients start with consulting and add execution for selected locations.

How much does a local SEO consultant cost?

Hourly consulting is $100–150 per hour. Advisory retainers start around 8 hours per month, fractional Head of SEO roles are typically one to two days per week, and audits or franchise playbooks are quoted as fixed-fee projects after a free call.

Can you help with multi-location and franchise local SEO?

Yes, that is where consulting adds the most value. We design profile ownership and management for all locations, a scalable location page template, a review programme that branches follow and a scorecard that shows performance by location and region.

What happens if a Google Business Profile is suspended?

We diagnose the likely cause (address, category, naming or verification issues), prepare the evidence and reinstatement request, and fix the underlying problem across your other locations so it does not repeat. Suspensions are one of the most common urgent reasons clients call us.

How long until local SEO shows results?

Profile fixes, category changes and review improvements often show in the map pack within 4 to 8 weeks. Location page and link work typically builds over 3 to 6 months, faster in less competitive areas and slower in dense city centres.