Technical SEO Consultancy
Technical SEO consultancy that speaks your developers’ language. Adrian Dąbrowiecki, former Head of SEO at SaaS platforms Landingi, Placester and Testportal, and our team of experienced specialists review your architecture, write the tickets, check the pull requests and staging builds, and oversee migrations so your engineering team ships changes that Google and AI crawlers actually reward. We focus on international expansion: we advise SaaS, B2B and e-commerce companies winning the US, UK and European markets. Hourly, retainer or fractional Head of SEO, no 12-month lock-in.
Founder, Marketer Coffee · Technical SEO consultant, SaaS, ecommerce, publishers
Wrocław, Poland · clients in US, UK & EU
google.com · your product categoryWho technical SEO consulting is for
You have engineers. What you lack is someone who can tell them, in their terms, what to change and why it matters for revenue. If you need us to implement instead, see our technical SEO services.
Engineering teams that own the site
Your developers can fix anything once they know what to fix. We give them specifications, acceptance criteria and test cases instead of a PDF full of red crosses, and review their pull requests before release.
JavaScript-heavy and headless setups
React, Next.js, Vue, Nuxt or a headless CMS behind a CDN. We advise on rendering strategy (SSR, SSG, ISR, hybrid), hydration issues, route handling and caching so Googlebot sees the same page your users do.
Companies planning a migration or replatforming
Domain change, new CMS, URL restructuring or a merger of several sites. We write the SEO requirements, review the redirect map, test staging and sit in the launch room. Migrations we oversee rarely lose traffic; migrations we are called in after usually did.
Large ecommerce catalogues
Faceted navigation, filters, pagination, out-of-stock handling and product variants create millions of URLs. We define crawl rules, canonical logic and indexation policies that keep Google on the pages that convert.
Consultancy vs. agency: what is the difference?
An agency implements and bills for output. A technical SEO consultant owns the diagnosis, the specification and the review, and your team implements. You keep control of your codebase, pay only for senior time and build in-house knowledge that outlasts the engagement.
- Consultancy: audits, specs, PR and staging reviews, migration oversight, training
- Agency: implementation by our developers
- Hybrid: we specify and review, your agency or dev shop builds
What you can expect
Fewer indexation surprises, Core Web Vitals in the green per template, a crawl budget spent on money pages, a redirect map that survives launch, and a dev team that stops asking what SEO wants. Most clients see measurable indexation and ranking improvements within 6 to 12 weeks of shipping the first sprint.
What our technical SEO consultancy covers
Nine areas our technical SEO consultants handle. Book them as a one-off project (a rendering audit, a migration review) or combine them in an ongoing advisory retainer.
Dev-team advisory: tickets, PR reviews, staging checks
Every recommendation arrives as a ticket in Jira, Linear or GitHub Issues with context, URL examples, the fix and acceptance criteria. We review pull requests for SEO regressions and crawl staging before each release so problems never reach production.
Migration and replatforming oversight
SEO requirements document, URL mapping and redirect rules, staging crawl comparison, pre-launch checklist, launch-day monitoring and a 30/60/90-day post-launch review. Covers domain changes, CMS moves, redesigns and site consolidations.
JavaScript SEO and rendering
Rendering audits with Googlebot’s view versus the user’s view, hydration and lazy-loading issues, client-side routing, dynamic content, infinite scroll and structured data injected by scripts. Recommendations on SSR, SSG, ISR or pre-rendering per template.
Core Web Vitals roadmap
LCP, INP and CLS from CrUX field data per template, root causes in your front-end (third-party scripts, images, fonts, layout shifts) and a prioritised roadmap your front-end team can schedule into sprints, with expected gains per fix.
Crawl budget and log-file analysis
Server logs analysed to show where Googlebot actually spends its time: parameters, filters, soft 404s, redirect chains, orphaned URLs. We define crawl rules, robots.txt, canonical and noindex policies so bots reach new and updated revenue pages fast.
Indexation and site architecture
Index coverage analysis against Search Console, duplicate and near-duplicate URL handling, pagination, internal-linking structure, click depth and URL design for new sections, so every important page is indexed once and reachable.
Schema and structured data strategy
Which schema types matter for your business model (Product, Organization, FAQ, HowTo, SoftwareApplication, LocalBusiness), how to implement them at template level, validation rules and monitoring so rich results and AI citations keep working after every deploy.
Platform guidance
Hands-on recommendations for WordPress and WooCommerce, Shopify, Magento (Adobe Commerce), PrestaShop, BigCommerce and headless stacks: plugin and app choices, theme constraints, URL handling, hreflang implementation and performance limits of each platform.
Monitoring and alerting
Set-up of automated checks: scheduled crawls, robots.txt and sitemap change detection, index coverage alerts, CWV regression alerts and uptime for key templates. You hear about a broken canonical from a dashboard, not from a traffic drop.
How a technical SEO consulting engagement works
A process designed around how engineering teams actually work: sprints, tickets, reviews and releases.
Discovery and access
A 60-minute call with marketing and engineering leads about your stack, release cycle, known problems and goals. We request read-only access to Search Console, GA4, your repository or staging environment and server logs.
Technical SEO audit
Full crawl, log analysis, rendering tests, Core Web Vitals per template, indexation review and architecture mapping. Findings are prioritised by revenue impact and engineering effort, and written as tickets, not prose.
Roadmap and sprint planning
We present findings to both teams, agree priorities and place tickets into your backlog with estimates. Quick wins go into the next sprint; structural work (rendering, architecture, migration) gets its own plan.
Specification and review
For each ticket we provide the specification and acceptance criteria, answer developer questions asynchronously and review pull requests and staging builds before release. Nothing ships without an SEO check.
Verification and monitoring
After each release we verify the fix in production, in Search Console and in log data, and set up monitoring so the issue cannot silently return.
Retrospective and next cycle
Monthly we review what shipped, what moved in indexation, CWV and rankings, and what the next cycle should focus on. Retainers scale up or down with your release calendar.
A technical SEO consultant who has sat on the product side
What makes our technical SEO consulting different from a crawler report with a logo on it.
We have been the in-house owner of the roadmap
Before Marketer Coffee, Adrian Dąbrowiecki led SEO and marketing at Landingi, Placester and Testportal, three SaaS platforms with large, dynamic, multi-language sites. That means arguing for crawl budget in sprint planning, writing tickets that engineers accept, negotiating with product managers and explaining to a CTO why a 200 ms improvement in server response matters. We bring that experience to your planning meetings.
We read the research, not just the blogs
Our recommendations on rendering, indexing and page quality are grounded in Google’s patents, documentation and NLP research rather than conference anecdotes. When we tell your team that a change matters, we can explain the mechanism, which is what engineers rightly ask for.
Technical SEO for AI search as well as Google
ChatGPT, Perplexity, Gemini and Google AI Overviews rely on crawlable, well-structured, fast pages too. We check how AI crawlers (GPTBot, PerplexityBot, Google-Extended, ClaudeBot) access your site, whether your robots.txt and CDN rules block them unintentionally, and whether your structured data and content structure make your pages easy to cite. See our AI SEO consultancy for the full programme.
Experience across platforms and stacks
We have advised teams running WordPress and WooCommerce, Shopify and Shopify Plus, Magento, PrestaShop, BigCommerce, custom PHP and Java monoliths, and headless front-ends on Next.js and Nuxt with Contentful, Storyblok or Sanity behind them. Each has its own SEO failure modes; knowing them in advance saves weeks of debugging.
Typical problems we are called in for
- Traffic lost after a redesign or replatforming, with no clear cause
- Thousands of product or listing URLs indexed, or key pages not indexed at all
- Core Web Vitals failing on mobile despite a fast lab score
- JavaScript content that ranks poorly because Googlebot never sees it
- International sites with hreflang, canonical and geo-redirect conflicts (see our international SEO consultancy)
- Crawl budget wasted on filters, parameters and infinite scroll
Everything stays with your team
Audit, specifications, decision records, monitoring dashboards and the ticket backlog are yours. If the engagement ends, your developers keep a documented standard they can follow without us.
Engagement models and monthly deliverables
Three ways to work with a technical SEO consultant and what your engineering and marketing teams receive each month on a retainer.
Choose the format that fits your release cycle
What your team gets each month
Results from technically led SEO programmes
The case studies below combined technical strategy with execution. In consultancy, your engineers implement; the diagnosis, specifications and review process are the same.
Landingi – Global SaaS Expansion Across Markets
Placester – Real Estate Market Domination
IDG-Online – Multi-Market Global SEO
Aldi – Enterprise E-commerce SEO at Scale
Every case study shows the market, the timeline and the numbers behind the result.
View All Case StudiesTechnical SEO consulting pricing
Senior time only. Hourly advisory is $100 to $150 depending on scope and commitment; retainers, fractional roles and enterprise programmes are quoted after a short call. No 12-month contract.
- Direct access to Adrian Dąbrowiecki
- Technical questions answered within 48 h
- PR, staging and release reviews
- Monthly call and written recommendations
- Project add-ons: audit, migration review, workshop
- Cancel with one month's notice
- Everything in Advisory
- Owns the technical SEO roadmap and KPIs
- Joins sprint planning and stand-ups
- Writes and prioritises the backlog
- Manages agencies, dev shops and freelancers
- Quarterly reporting to leadership
- Everything in Fractional
- Migration and consolidation programme oversight
- Architecture and rendering strategy for multiple properties
- Technical SEO governance and coding standards
- Training programme for engineering teams
- Custom monitoring and alerting stack
Need implementation as well? Pair the consultancy with our technical SEO services, where our developers build what the consultant specifies.
An agency built for brands expanding abroad
International expansion is our focus. Most of our clients are SaaS, B2B and e-commerce companies entering or growing in the US, UK and European markets, and we help them win those markets through SEO, AI search and paid media.
Marketer Coffee is led by Adrian Dąbrowiecki, who heads an agency of experienced specialists across every area of digital marketing: SEO, AI search, content, paid media and analytics. On larger projects we bring in trusted external experts whenever the work calls for it, so our clients get the best possible results.
We stay flexible: the team is put together around each project, not the other way round.
Focused on international expansion
Market entry strategy, multi-language content and multi-market campaigns for companies scaling into new countries.
Experts in every marketing discipline
Experienced specialists in SEO, AI search, content, paid media and analytics, led by Adrian Dąbrowiecki.
A team shaped around your project
We match the team to the scope and bring in trusted external experts on larger projects to get the best results.
Technical SEO consultant: frequently asked questions
Questions CTOs, heads of engineering and marketing leads ask before hiring technical SEO consultants. Missing one? Ask us directly.
What does a technical SEO consultant do?
A technical SEO consultant diagnoses how search engines and AI crawlers access, render and index your site, then specifies the changes your engineering team should make: architecture, rendering, performance, indexation rules, structured data and monitoring. The consultant writes the tickets, reviews the implementation and verifies the result; your developers do the coding.
How is technical SEO consulting different from an SEO audit?
An audit is a one-time snapshot. Consulting is the ongoing work that turns the audit into shipped changes: prioritising with your team, writing specifications, reviewing pull requests and staging, and monitoring results. Many engagements start with an audit and continue as an advisory retainer through implementation.
How much does technical SEO consulting cost?
Hourly advisory is $100 to $150 per hour. Monthly retainers start at around 10 hours per month, fractional Head of SEO engagements are typically one to two days per week, and enterprise programmes are scoped individually. Projects such as a migration review or rendering audit are quoted as a fixed price after a short call.
Can you work directly with our developers?
Yes, and that is the point. We join your sprint planning, write tickets in your tool, answer questions in your Slack or Teams and review pull requests. Marketing stays in the loop through monthly reporting, but the day-to-day work happens with engineering.
Do you support JavaScript frameworks and headless CMS setups?
Yes. We regularly advise teams on Next.js, Nuxt, React and Vue applications, headless CMS platforms and CDN-level rendering. We test what Googlebot renders versus what users see and recommend SSR, SSG, ISR or pre-rendering per template, with the trade-offs for your team.
Will you oversee our website migration?
Yes. Migration oversight is one of the most common reasons companies hire a technical SEO consultant. We write the SEO requirements, review the redirect map and staging environment, run pre-launch checks, monitor launch day and review results at 30, 60 and 90 days.
Talk to a technical SEO consultant
Tell us about your stack, your release cycle and what is worrying you: a migration, a traffic drop, indexation problems, Core Web Vitals or JavaScript rendering. We will come back within one business day with a proposed scope and engagement model.
Want a quick first signal? Run our free SEO audit tool and bring the results to the call.
Book a Free ConsultationRequest a technical SEO consultation
Adrian Dąbrowiecki · Marketer CoffeeSend me your domain, your tech stack and the problem you are trying to solve. I will tell you whether a consultant is the right fit and quote the engagement.