International SEO Consultancy

SaaS and B2B companies entering new markets

You are deciding whether to launch in Germany, France and the Nordics this year or next, and in which order. A consultant gives you a data-backed sequence, a realistic forecast per market and an honest view of where organic search will not be your main channel.

Ecommerce brands with several country stores

Multiple storefronts, shared product data, duplicate descriptions and hreflang that nobody has validated since launch. We audit the setup, fix the architecture decisions and give your merchandising and content teams a localisation standard to work from.

In-house SEO teams that need a senior sparring partner

Your team is good at execution but international decisions (ccTLD vs. subfolder, one language for three countries, when to translate and when to rewrite) carry career-level risk. A second senior opinion, on call, is far less risky than a wrong migration.

Agencies and marketing leaders who need an independent view

We review your current agency’s international plan, give you a second opinion before a replatforming, or act as the SEO voice in a steering committee. No conflict of interest: we do not sell links or content as part of the consultancy.

Consultancy vs. agency: what is the difference?

An agency owns the output: pages, links, rankings. A consultant owns the decisions and transfers the knowledge to your team. You pay for senior time by the hour or month, keep every document, and build capability in-house instead of renting it.

• Consultancy: strategy, audits, advisory, training, oversight
• Agency: execution with a team of writers, link builders and developers
• Hybrid: we advise and your team or your agency executes against our plan

What you can expect

Clear market priorities, a defensible architecture, valid hreflang, a localisation standard your writers follow, and a monthly view of what is working in each country. Most clients see the first ranking movement in new markets within 3 to 4 months of implementing the plan.

In-house experience at three international SaaS companies

Before founding Marketer Coffee, Adrian Dąbrowiecki led marketing and SEO at Landingi (landing page platform, 10+ language versions), Placester (US real-estate SaaS) and Testportal (online assessment platform). That means budgets, headcount, board reporting and the politics of convincing a product team to prioritise hreflang over a feature. We know what a Head of Marketing can realistically push through, and we design plans accordingly.

Thirty-plus countries, not a template

We have planned and run campaigns in the US, UK, Ireland, Germany, Austria, Switzerland, France, Spain, Italy, the Netherlands, Sweden, Denmark, Norway, Finland, Poland, the Czech Republic and more. The patterns matter: Germany rewards depth and formal trust signals, the Nordics have small but high-value SERPs where a handful of pages decide the market, Spain and Italy still have significant Bing and Yahoo shares in some verticals, and the US SERP has the most aggressive AI Overviews. A plan that works in one country is routinely wrong in the next. Our country pages under international SEO services describe each market in detail.

Google patents and NLP research as a method

We read Google’s patents and NLP research so our advice on entities, language signals and page quality is grounded in how search engines actually process multilingual content, rather than in forum folklore. This is especially relevant for hreflang edge cases, cross-language duplicate handling and the way AI systems choose which language version to cite.

AI search differs by market and language

Visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews is uneven across languages. English markets have the most AI-generated answers; German, French and Spanish are catching up fast; smaller languages still rely heavily on classic results. We measure your presence in AI answers per market with prompt sets in the local language and advise on entity, schema and content format decisions. For dedicated help, see our AI SEO consultancy.

Hreflang consultant for the hard cases

Most hreflang problems are not tag syntax. They are canonical conflicts between near-identical language versions, pagination and faceted URLs with partial hreflang, x-default pointing at a geo-redirecting page, sitemaps and on-page tags disagreeing, or a CDN serving different content to Googlebot than to users. We have fixed each of these on sites with hundreds of thousands of URLs and document the fix so your developers can prevent regressions.

Consultancy that leaves something behind

Every engagement ends with documents your team keeps: the market scorecard, the architecture decision record, the localisation standard, the hreflang specification and the roadmap. If you later decide to bring in an agency, including ours, you hand them a brief instead of a blank page.

What does an international SEO consultant actually do?

An international SEO consultant helps you decide which markets to enter and in which order, how to structure domains and URLs, how to implement hreflang and geotargeting correctly, what to localise versus translate, and how to build authority in each country. The consultant audits, plans, trains and reviews; your team or agency executes. The output is decisions and documents, not a volume of pages or links.

ccTLD, subfolder or subdomain: which is best for international SEO?

For most companies, language or country subfolders on one strong domain (yourdomain.com/de/) are the best balance of authority, cost and maintenance. ccTLDs (yourdomain.de) send the strongest local signal but split authority and multiply maintenance. Subdomains sit uncomfortably in between. The right answer depends on your brand, legal entities, hosting and how many markets you will realistically support; we model all three before recommending.

How much does international SEO consulting cost?

Hourly advisory is $100 to $150 per hour. Monthly retainers start at around 10 hours per month, fractional Head of SEO engagements are typically one to two days per week, and enterprise programmes are scoped individually. Every option is quoted after a short discovery call, and there is no 12-month lock-in.

Do you fix hreflang or only tell us what is wrong?

Both are possible. In the consultancy format we deliver a complete hreflang specification, developer tickets with URL lists and a verification plan, then review your developers’ implementation on staging and after release. If you would rather we implement, that is handled through our technical SEO services with the same person overseeing it.

Should we translate our existing content or create new content per market?

Usually a mix. High-intent product and category pages are transcreated with local keyword research, because the literal translation of your English keyword is often not what people search for in German or Spanish. Educational content is prioritised per market based on local demand, and some topics only exist in certain countries. We define this per page type in the localisation standard.

Can you work with our existing agency or in-house team?

Yes, and that is the most common setup. We act as the senior international SEO voice: setting strategy, reviewing the agency’s plan and output, and training your in-house team. We do not sell links or content inside the consultancy, so our review is independent.