SEO Agency Rome

Senior consultants, not junior account managers

You work directly with Adrian Dąbrowiecki and a small senior team. No hand-offs, no ‘project manager’ between you and the people doing the work. One call, one decision, in English or Italian.

Italian written by Italians

Italian searches are long, conversational and local: ‘commercialista Roma Prati prezzi’, ‘dentista vicino a me Eur’, ‘avvocato del lavoro Roma centro’. Our native Italian copywriters write for how Romans search and speak, with the formal ‘Lei’ where your clients expect it.

Links from Italian directories and media

Backlinks and citations that tell Google your business is Roman: PagineGialle, Virgilio, Camera di Commercio di Roma listings, trade associations, RomaToday, Il Messaggero, Corriere Roma, industry portals and university partnerships. No link farms.

Visible in ChatGPT, Gemini and AI Overviews

Italians increasingly ask AI assistants ‘quale studio / clinica / hotel mi consigli a Roma’. We structure entities, FAQs and schema so your brand is the one cited. See our AI SEO service.

Reporting in leads and revenue

A monthly Looker Studio dashboard from GA4, Search Console and your Google Business Profile: visibility, traffic, calls, WhatsApp clicks, form enquiries and cost per lead. A monthly call on what worked and what we change.

EU rates, no 12-month lock-in

Senior SEO at rates comparable to a Roman freelancer, not a Milan agency. Month-to-month cooperation, no termination fees, invoices with EU VAT, and every project starts with a free audit and 90-day plan.

Italy searches on Google, in long Italian sentences

Around 94% of Italian searches run on Google (StatCounter), with Bing far behind, so google.it and Google Maps are where the work happens. Italian queries are longer and more conversational than English ones (‘quanto costa un commercialista a Roma’, ‘miglior dentista Roma nord recensioni’), and voice search on mobile is common. We build content around these full questions, in natural Italian, rather than around two-word head terms.

Italian is its own market language

Italians search for ‘posizionamento’ and ‘preventivo’, ‘ditta’ and ‘studio’, ‘Partita IVA’ and ‘commercialista’. The right register matters: formal ‘Lei’ for law, finance and healthcare, informal ‘tu’ for food, lifestyle and youth brands. We write Italian natively, keep Roman and national terminology consistent across content, meta data and your Google Business Profile, and never publish machine-translated pages.

Quartieri, Municipi and the business districts

Rome’s 15 Municipi and its historic quartieri shape local search. Customers look for ‘dentista Prati’, ‘avvocato Eur’, ‘commercialista Parioli’, ‘ristorante Trastevere’ or ‘palestra San Giovanni’. We build service pages for the areas you actually serve (Centro Storico, Prati, Parioli, Eur, Trastevere, Testaccio and Ostiense, San Giovanni, Monteverde, Flaminio, Tiburtina, Tor Vergata, Fiumicino), each with unique content, and align the Google Business Profile service area. For firms around Eur, the Tecnopolo Tiburtino, Via Veneto and Piazza di Spagna, we target the location names people use in practice.

Industries where SEO pays back fastest in Rome

Rome’s economy is built on public administration and the professionals who serve it (law, tax, consulting), tourism and hospitality, audiovisual and media around Cinecittà, aerospace and defence (Leonardo, Thales Alenia Space, ESA ESRIN), energy and telecoms headquarters (Eni, Enel, Terna, TIM), healthcare, universities (Sapienza, Tor Vergata, Roma Tre, LUISS) and real estate. These sectors share expensive Google Ads clicks and high customer value: every organic lead is a measurable saving. The Province of Rome counts around 500,000 registered companies (Camera di Commercio di Roma), so a ‘service + Roma’ keyword is often the second most valuable keyword in Italy after Milan.

How much does an SEO agency in Rome cost?

Roman agencies typically charge EUR 800–4,000 per month, with large gaps in seniority and transparency. We deliver senior-only work at EU rates comparable to an experienced Roman freelancer, with a fixed scope. After the free audit you receive a quote with exactly what is included.

Do you need to be based in Rome to do SEO for my business?

No. Google ranks your website and Business Profile, not your agency’s address. We work remotely for clients in Italy, Spain, Germany, the UK and the US, meet online, and come to Rome for strategy workshops when useful.

How long until we see results on google.it?

Google Maps and quartiere keywords usually move within 2–4 months. Competitive ‘service + Roma’ keywords in law, healthcare or hospitality need 6–12 months of consistent work. You get a 90-day plan with milestones before we start.

Do you write content in Italian?

Yes. Content is written by native Italian copywriters, briefed on your sector and on Roman terminology, and reviewed by the SEO lead. For hotels and tourism we also produce English, Spanish, French and German versions with correct hreflang.

Can you help a foreign company enter the Italian market?

Yes, this is a large part of our Rome work. We decide between .it domain and /it/ folder, build Italian content and backlinks, set up Google Business Profiles for Italian locations and plan the launch so your existing rankings stay intact.

Do you also handle Google Maps and reviews?

Yes. Google Business Profile, review generation, PagineGialle and Virgilio citations and quartiere pages are part of every local campaign in Rome, because the map pack collects most clicks for service and hospitality queries.