SEO Agency Paris

French customers, not vanity metrics

Keywords chosen by purchase intent: “avocat droit du travail Paris”, “dentiste Paris 15”, “expert-comptable Boulogne”. We report calls, form submissions and revenue, because that is what the campaign is for.

Native French content for the French market

Written by native French copywriters, not translated from English. The right terminology (“référencement naturel” alongside SEO), the vous register, French number and date formats, and the cultural references a Parisian reader expects. Google.fr rewards content that reads French, not translated.

Direct access to a senior consultant

You work with Adrian Dąbrowiecki and a small senior team, not an account manager relaying briefs to juniors. Decisions are made in one call, in English or French.

EU rates, senior output

Based in Wrocław, Poland, we deliver senior SEO at rates well below agencies in the 8th or 9th arrondissement. Same EU contracts, GDPR and invoicing, lower cost per lead.

Visible in ChatGPT, Gemini and AI Overviews

Parisians increasingly ask AI assistants “quelle agence / clinique / cabinet me recommandes-tu à Paris”. We structure content, entities and schema so your brand is cited in those answers, not only in the ten blue links.

No 12-month lock-in

Monthly agreements and no exit fees. Quotes depend on competition in your sector and the number of arrondissements, suburbs or French regions you want to cover.

Google dominates, but the French market has its own habits

Google holds roughly 90% of search in France according to StatCounter, with Bing around 5% and Qwant a small but politically visible share, so the work goes into Google.fr, Google Maps and the AI answers built on top. French searchers write long, specific queries and still use “référencement” and “référencement naturel” alongside “SEO”: a French keyword strategy that only translates your English list misses most of the demand.

French written for France

France has 68 million residents (INSEE) and Paris is where its national media, agencies and corporate decision-makers sit. Content translated from English, or written in Canadian or Belgian French, reads foreign to a Parisian: vocabulary, the vous register, how prices, dates and job titles are written, even the preference for French terms over anglicisms. We produce content in French for France and keep it separate from any fr-CA or fr-BE version through hreflang, so the right page ranks in the right country.

Arrondissements and suburbs, not one city keyword

“Dentiste Paris” is broad and expensive. “Dentiste Paris 16” or “dentiste Boulogne-Billancourt” has less competition and converts better because the searcher already knows they can get there. For professional services and clinics we build one main service page plus pages for the arrondissements and towns you actually serve. For B2B we cover the business belts: La Défense (Courbevoie, Puteaux), the 8th and 9th around Opéra and Saint-Lazare, the 2nd for startups, Issy and Boulogne for media and tech. No duplicated pages with a swapped district name, which Google detects and ignores.

Industries where Paris SEO pays back fastest

We see the quickest return in legal and accounting firms, private healthcare and dental clinics, real estate and property management (where SeLoger and Leboncoin own the listings, so your site must win on advice and local expertise), luxury and fashion e-commerce, hospitality and tourism, B2B services around La Défense, and SaaS. They share a high customer value and expensive Google Ads clicks: every organic lead is a measurable saving.

Links that Google.fr trusts

A French link profile is built from French sources: national business press, Paris local media, professional orders and federations, chambers of commerce (CCI Paris Île-de-France), university and event sites, and the directories relevant to your sector. We run outreach and digital PR in French, with angles French journalists want to cover, instead of buying placements on generic guest-post farms.

How much does SEO cost in Paris?

We do not publish a price list because cost depends on your sector, the competition and the number of arrondissements or regions. After the free audit you receive a quote with the exact scope. As a Poland-based agency we are usually 30–50% cheaper than Paris agencies for the same senior level of work.

How long does SEO take in Paris?

First results in Google Maps and on arrondissement keywords usually appear within 2–4 months. Broad “service + Paris” keywords in competitive sectors such as legal, dental or real estate need 6–12 months of consistent work.

Do you need an office in Paris to rank my business?

No. We work remotely with clients in France, the UK, the US and across the EU; meetings are online and we travel for strategy workshops when needed. The location of your agency does not affect your rankings; the quality of your French content and links does.

Who writes the French content?

Native French copywriters briefed by our SEO team. Every page is reviewed for terminology, register and local references before publication. We never publish machine translation.

Can you also cover Lyon, Marseille, Belgium or Quebec?

Yes. Many Paris clients sell nationally, so we build the French keyword strategy for the whole country and add regional pages where volume justifies it. For Belgium, Switzerland and Quebec we create separate fr-BE, fr-CH or fr-CA versions with hreflang rather than one generic French site.

Does SEO still matter with AI search?

More than ever: ChatGPT, Gemini, Perplexity and Google’s AI Overviews build their answers from pages that already rank and from well-structured entities. Our campaigns include AI visibility work so your brand is cited when someone in Paris asks an assistant for a recommendation.