SEO Agency Madrid

Spanish customers, not vanity rankings

We pick keywords by buying intent: “abogado laboralista Madrid”, “clínica dental Chamberí”, “coworking Chamartín”. Reporting covers calls, forms and revenue, because that is what your business runs on.

Native Spanish content for the Spanish market

Castilian Spanish written by native copywriters, not Latin American Spanish or machine translation. “Ordenador” instead of “computadora”, “móvil” instead of “celular”, the usted/tú register matched to your industry. Google.es rewards content that reads local.

Direct access to a senior strategist

You work with Adrian Dąbrowiecki and a small senior team, not an account manager relaying tasks to juniors. Decisions are made in one call, in English or Spanish.

EU rates, senior output

Based in Wrocław, Poland, we deliver senior-level SEO at rates well below Madrid agencies in Salamanca or Chamartín. Same EU contracts, GDPR and invoicing, lower cost per result.

Visible in ChatGPT, Gemini and AI Overviews

More Madrileños ask AI “qué agencia / clínica / despacho me recomiendas en Madrid”. We structure content, entities and schema so your brand is the one cited in those answers, not just in blue links.

No 12-month lock-in

Monthly agreements, no exit penalties. Quotes depend on your industry’s competition and how many districts or Spanish regions you want to cover.

Google owns Spanish search

Google holds over 95% of the search market in Spain according to StatCounter, one of the highest shares in Europe. Bing and others are a rounding error, so every hour goes into Google.es, Google Maps and the AI answers Google builds on top of them. That also means Spanish ranking factors apply in full: Spanish-language links, Spanish reviews and Spanish entities count far more than the English authority your brand may already have.

Castilian Spanish, not generic Spanish

Spain has 48 million residents (INE) and Madrid is where most national brands and media are based. Content written for Latin America or run through a translation tool reads foreign on Google.es: vocabulary, the use of usted, even the way prices and dates are written. We produce content in Castilian Spanish, with the terminology your Madrid customers use, and keep it distinct from any es-MX or es-AR version through correct hreflang so the right page ranks in the right country.

Districts and municipalities, not one city keyword

“Dentista Madrid” is broad and expensive to compete for. “Dentista Chamberí” or “dentista Las Tablas” has less competition and higher conversion because the searcher already knows they can get there. For professional services and clinics we build a structure of one main service page plus district pages for the barrios you actually serve, and for B2B companies we cover the business belts: AZCA and Cuatro Torres in Tetuán, Campo de las Naciones, and the corporate parks in Alcobendas, Pozuelo and Las Rozas. No duplicated pages with a swapped district name, which Google recognises and ignores.

Industries where Madrid SEO pays back fastest

We see the quickest return in legal and financial services, private healthcare and dentistry, real estate (Madrid is Spain’s most active property market, with Idealista and Fotocasa dominating listings, so your own site must win on advice and local expertise), hospitality and tourism, B2B services around the corporate headquarters, and SaaS. They share a high customer value and expensive Google Ads clicks, so every organic lead is a measurable saving.

Links that Google.es trusts

A Spanish link profile is built from Spanish sources: national business press, Madrid local media, industry associations and chambers (Cámara de Comercio de Madrid, professional colegios), university and event sites, and relevant Spanish directories. We run outreach and digital PR in Spanish, with angles that Spanish journalists want to cover, rather than buying placements on generic guest-post farms.

How much does SEO cost in Madrid?

We do not publish a price list because the cost depends on your industry, the competition and the number of districts or regions. After the free audit you receive a quote with the exact scope. As a Poland-based agency we are usually 30–50% cheaper than Madrid agencies for the same senior level of work.

How long does SEO take in Madrid?

First results in Google Maps and on district keywords usually appear within 2–4 months. Broad “service + Madrid” keywords in competitive sectors such as legal, dental or real estate need 6–12 months of consistent work.

Do you need an office in Madrid to rank my business?

No. We work remotely with clients in Spain, the UK, the US and across the EU; meetings are online and we travel for strategy workshops when needed. The location of your agency has no influence on your rankings, but the quality of Spanish content and links does.

Who writes the Spanish content?

Native Castilian Spanish copywriters briefed by our SEO team. Every page is reviewed for terminology, register and local references before publication. We never publish machine translation.

Can you also cover Barcelona, Valencia or Latin America?

Yes. Many Madrid clients sell nationally, so we build the Spanish keyword strategy for the whole country and add regional pages where volume justifies it. For Latin America we create separate es-MX, es-AR or es-CO versions with hreflang rather than one generic Spanish site.

Does SEO still matter with AI search?

More than ever: ChatGPT, Gemini, Perplexity and Google’s AI Overviews pull their answers from pages that already rank and from well-structured entities. Our campaigns include AI visibility work so your brand is cited when someone in Madrid asks an assistant for a recommendation.