132% Organic Growth in 12 Months – From 367K to 852K Monthly Clicks
How we helped Aldi.pl more than double their organic traffic and secure Top 3 rankings for high-converting queries in the competitive Polish grocery retail market.
SEO Case Study
About the Client
Aldi.pl is the Polish e-commerce and informational website of Aldi, a leading international supermarket chain. The site showcases weekly offers, product catalogs, store locators, and brand campaigns.
Its primary challenge: competing for organic visibility against major grocery retailers and discount chains in Poland.
Business Constraints & Goals
When the project started, Aldi.pl faced several challenges:
Fragmented product descriptions across categories
Inconsistent store locator data across multiple sources
Overloaded navigation menus leading to poor crawl depth
Lack of a dedicated content strategy beyond weekly offers
Project Goals
- Increase organic traffic to offers and product pages
- Improve UX and crawlability through leaner information architecture
- Build topical authority around sustainability, aligning with Aldi’s CSR
- Capture transactional search intent for weekly promotions and leaflets
Results Overview
Detailed Results
| Metric | Mar 2021 | Feb 2022 | Change |
|---|---|---|---|
| Organic Clicks (GSC) | 367,127 | 852,724 | +132% |
| Indexed URLs | Consolidated | Improved structure | Higher crawl efficiency |
| Product Pages | Optimized | 100% | Standardized metadata |
| Navigation | 2-level menus | Streamlined | Better user flow |
| Top 3 Positions | – | gazetki produktowe, gazetki promocyjne | High conversion traffic |
Traffic trajectory: consistent growth month-over-month, boosted further by visibility gains on weekly leaflet queries that drove strong conversion intent.
What We Implemented
1) Product Content Optimization
- Rewrote product descriptions for clarity, consistency, and SEO relevance
- Added structured data (Product schema) for richer SERP appearance
- Improved internal linking from category pages to products
2) Information Architecture Redesign
- Audited existing navigation structure and eliminated redundant links
- Created a clean, logical hierarchy that reduced click depth
- Improved URL taxonomy for better crawl efficiency
3) Local SEO & Data Unification
- Implemented PinMeToo to synchronize store data across GMB and internal locators
- Fixed NAP inconsistencies (name, address, phone) for better local ranking
4) Zero Waste Content Strategy
- Developed a content hub around Zero Waste and sustainability topics
- Published guides and tips, driving engagement and aligning with brand values
- Captured informational search intent beyond weekly promotions
Challenges & Solutions
!Overloaded navigation menus
Solution: Restructured top and bottom menus to focus on key categories, improving crawl depth and UX
!Inconsistent store data
Solution: Implemented PinMeToo for central data management, improving local pack visibility
!Lack of evergreen content
Solution: Launched Zero Waste pillar page and supporting content to attract informational searches
!Low visibility for key commercial queries
Solution: Optimized and interlinked leaflet and promotion pages to achieve Top 3 rankings for the most valuable keywords
Project Timeline
Key Takeaways
What Moved the Needle
- Navigation simplification: better crawlability and internal linking
- Product content standardization: improved CTR and conversions
- High-intent query targeting: secured Top 3 for “gazetki” (leaflet) searches
- Location data unification: stronger presence in local search
- Sustainability content: positioned Aldi as a thought leader
This project demonstrated that even for a major retail brand, content optimization, architectural redesign, and transactional keyword targeting can double organic performance within a year.
In just 12 months, we grew Aldi.pl traffic by 132%, secured Top 3 rankings for high-converting queries, built topical authority with Zero Waste content, and strengthened Aldi’s local SEO footprint across Poland.
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Case Study – Aldi (132% Organic Growth in 12 Months)
Home/Case studies/Aldi 132% Organic Growth in 12 Months – From 367K to 852K Monthly Clicks How we helped Aldi.pl more than double their organic traffic and secure Top 3 rankings for high-converting queries in the competitive Polish grocery retail market. Book a Strategy Call Jump to results SEO Case Study Organic clicks GSC 367,127→852,724 12 […]