SEO Case Study

From Polish Startup to Global SaaS Leader in AI Search Era

How we grew Landingi’s organic traffic from 15K to 71K monthly visits, dominated AI language models visibility, and built global market presence — saving the company from AI disruption.

+375%

Traffic Growth

71K

Monthly Visits

8.2K

Top 3 Keywords

Months

About the Client

Landingi is a Polish SaaS company providing a landing page builder platform. They compete in a highly competitive global market against established players like Unbounce, Leadpages, and Instapage.

The landing page industry has been significantly disrupted by AI tools, making strong SEO presence not just a growth lever, but a survival necessity.

Agency
Marketer Coffee

Lead Strategist
Adrian Dąbrowiecki

Industry
SaaS / MarTech

Duration
2 years 5 months

The Challenge

Invisible globally — Landingi was primarily visible only in Poland, missing the massive US and international markets

Massive competitor advantage — Unbounce has 7x more referring domains, a huge backlink moat

AI disruption — Landing page industry heavily impacted by AI tools, threatening core business

80-90% generic traffic dependency — Unlike competitors with strong brand search, Landingi needed to win on generic keywords (much harder)

Results Overview

📈

15K → 71K

Organic traffic growth (Ahrefs)

🎯

623 → 8,206

Keywords in Top 3

🔍

1,737 → 15,647

Keywords in Top 10

Early Win: 30% Traffic Boost in 3 Months

We started by updating existing content optimized for information retrieval, which delivered a 30% traffic increase in just 3 months. Simultaneously, we fixed Search Console errors (404s, etc.) and practically zeroed them out.

Click image to enlarge

🤖 AI Language Models Visibility

This is the game-changer. While competitors focused only on traditional Google rankings, we built dominant presence in AI-powered search — where the future of discovery is heading.

Landingi

Google AIO3,700

ChatGPT988

Perplexity344

Gemini223

Copilot55

Unbounce (Competitor)

Google AIO1,600

ChatGPT163

Perplexity94

Gemini35

Copilot16

Key Insight: Unbounce has 202K monthly organic traffic in traditional Google Search — but we’re beating them in AI visibility. This proves that LLM traffic requires different optimization strategies than classic SEO, and we need to build balance between both channels.

What We Implemented

1) Topical Maps & Content Architecture

Built comprehensive topical maps for: Landing Pages (primary, monetization-focused), SEO, Lead Generation, Digital Marketing, Digital Advertising, Social Media Marketing, PPC

Implemented topical internal linking with secondary menus — each topic cluster has navigation linking to the most important pages within that category

Created information retrieval optimized content — structured for both search engines and AI language models

2) Product Page Optimization

Optimized product pages for high-intent queries like “AI landing page”, “free landing page templates”, “free landing page builder”

Focused on product-led SEO — connecting informational content to monetization paths

3) International Expansion (8 Languages)

Translated site to: Spanish, German, French, Danish, Italian, Polish, and Portuguese

Strategic advantage: If Google has to translate a page itself, that’s a cost. We reduced Google’s processing cost, giving us preference over English-only competitors in these markets

Result: Global visibility and significant customer acquisition from US and international markets

4) E-E-A-T & UX Improvements

Built author authority with detailed author bios connecting writers topically to their expertise areas

Redesigned blog page templates to be both search-engine friendly and UX-optimized — because combining both factors delivers the best results

Fixed all Search Console errors — practically zeroed out 404s and technical issues

Keyword Rankings Growth

Metric	Before	After	Growth
Keywords in Top 3	623	8,206	+1,217%
Keywords in Top 10	1,737	15,647	+801%
Monthly Organic Traffic	14,978	71,100	+375%

Click image to enlarge

Top Ranking Keywords & Pages

Click images to enlarge and see details

Key Takeaways

What Made This Project Special

AI-first strategy: We optimized for LLM visibility alongside traditional SEO — future-proofing the brand

Beat the backlink disadvantage: Competed against a player with 7x more referring domains through superior content strategy

Global expansion: Transformed a Poland-only brand into a global player with US market traction

Generic traffic success: Built 80-90% generic traffic (no brand search crutch) — the hardest way to grow

Business survival: In an industry heavily disrupted by AI, these SEO results may have saved the company from devastating losses

The biggest success here is taking a site that was invisible internationally and making it visible to the entire world — resulting in significant customer acquisition from markets outside Poland, especially the United States.

Ready for AI-Era SEO?

If you want to dominate both traditional search and AI language models — while your competitors are still stuck in 2020 SEO — let’s talk.

Book a Strategy Call →
Email Us