132% Organic Growth in 12 Months – From 367K to 852K Monthly Clicks
How we helped Aldi.pl more than double their organic traffic and secure Top 3 rankings for high-converting queries in the competitive Polish grocery retail market.
About the Client
Aldi.pl is the Polish e-commerce and informational website of Aldi, a leading international supermarket chain. The site showcases weekly offers, product catalogs, store locators, and brand campaigns.
Its primary challenge: competing for organic visibility against major grocery retailers and discount chains in Poland.
Marketer Coffee
Adrian Dąbrowiecki
Retail / E-commerce
12 months
Business Constraints & Goals
When the project started, Aldi.pl faced several challenges:
Fragmented product descriptions across categories
Inconsistent store locator data across multiple sources
Overloaded navigation menus leading to poor crawl depth
Lack of a dedicated content strategy beyond weekly offers
Project Goals
Increase organic traffic to offers and product pages
Improve UX and crawlability through leaner information architecture
Build topical authority around sustainability, aligning with Aldi’s CSR
Capture transactional search intent for weekly promotions and leaflets
Results Overview
Detailed Results
Traffic trajectory: consistent growth month-over-month, boosted further by visibility gains on weekly leaflet queries that drove strong conversion intent.
What We Implemented
1) Product Content Optimization
Rewrote product descriptions for clarity, consistency, and SEO relevance
Added structured data (Product schema) for richer SERP appearance
Improved internal linking from category pages to products
2) Information Architecture Redesign
Audited existing navigation structure and eliminated redundant links
Created a clean, logical hierarchy that reduced click depth
Improved URL taxonomy for better crawl efficiency
3) Local SEO & Data Unification
Implemented PinMeToo to synchronize store data across GMB and internal locators
Fixed NAP inconsistencies (name, address, phone) for better local ranking
4) Zero Waste Content Strategy
Developed a content hub around Zero Waste and sustainability topics
Published guides and tips, driving engagement and aligning with brand values
Captured informational search intent beyond weekly promotions
Challenges & Solutions
Overloaded navigation menus
Solution: Restructured top and bottom menus to focus on key categories, improving crawl depth and UX
Inconsistent store data
Solution: Implemented PinMeToo for central data management, improving local pack visibility
Lack of evergreen content
Solution: Launched Zero Waste pillar page and supporting content to attract informational searches
Low visibility for key commercial queries
Solution: Optimized and interlinked leaflet and promotion pages to achieve Top 3 rankings for the most valuable keywords
Project Timeline
March 2021
Project kickoff & site audit
Q2 2021
Information architecture redesign & navigation overhaul
Q3-Q4 2021
Product content optimization & Zero Waste hub launch
February 2022
852K monthly clicks milestone – project completion
Key Takeaways
What Moved the Needle
Navigation simplification: better crawlability and internal linking
Product content standardization: improved CTR and conversions
High-intent query targeting: secured Top 3 for “gazetki” (leaflet) searches
Location data unification: stronger presence in local search
Sustainability content: positioned Aldi as a thought leader
This project demonstrated that even for a major retail brand, content optimization, architectural redesign, and transactional keyword targeting can double organic performance within a year.
In just 12 months, we grew Aldi.pl traffic by 132%, secured Top 3 rankings for high-converting queries, built topical authority with Zero Waste content, and strengthened Aldi’s local SEO footprint across Poland.
Want to Grow Your Retail Traffic?
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Case Study – Aldi (132% Organic Growth in 12 Months)
SEO Case Study 132% Organic Growth in 12 Months – From 367K to 852K Monthly Clicks How we helped Aldi.pl more than double their organic traffic and secure Top 3 rankings for high-converting queries in the competitive Polish grocery retail market. +132% Traffic Growth 852K Monthly Clicks 12 Months Top 3 High-Intent Keywords About the […]